What a month last week was, right? Omnicom’s proposed $30 billion stock acquisition of rival holding company Interpublic Group caught an entire industry by surprise when the news broke in a report in the Wall Street Journal on Sunday, Dec. 8, throwing the entire journalism world that covers media and advertising into paroxysms of endless […]
TikTok’s turbulent year in the U.S. barely rattled marketers — until now. As the app enters its final countdown, marketers are taking the ban more seriously than ever because it’s looking increasingly like TikTok, at least in its current guise, is on borrowed time. Earlier this month, the app’s U.S. prospects hit a new low.
Marketers prepare for a world without TikTok as ban nears Read More »
Reddit’s sports fan communities grew rapidly in the last year. Perhaps no great surprise, given 2024’s bumper sporting schedule, which saw the Olympic Games, Copa America and Euro 2024 tournaments catch the attention of audiences. The platform recorded a 35% year-on-year increase in engagement in over 1,000 sports-themed Subreddits, according to internal data that didn’t outline
2024 was the year Reddit made a play for social media’s organic sports crown Read More »
The influx of AI agents is quickly creating new ways to autonomously browse the internet and shop online. However, the feature also poses potential challenges for publishers, advertisers, and e-commerce companies — including new problems with how to deal with bot traffic. Last week, Google debuted a range of new features as part of its
The customer journey is complex, with consumers interacting across 20+ channels and exposed to 4,000-10,000 ads daily before making a purchase. This fragmented landscape challenges advertisers to effectively measure impact across touch points to understand: How do marketing efforts across all stages of the customer journey contribute to overall business outcomes? With high stakes in
Beyond The Click: The Value Of Full-Funnel, Omnichannel Measurement Read More »
Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new applications of AI.
WPP, Universal Music Group partner to deepen brands’ access to music culture Read More »
Today’s marketers face the dual challenge of delivering immediate results and fostering long-term customer loyalty. Meeting those demands requires more than just tools; it demands innovation and flexibility. In its latest report, The Revenue Blueprint: Strategies for Performance-Obsessed Marketers, Intuit, the company behind popular applications like TurboTax, QuickBooks, and Mailchimp, delves into these challenges. Based…
AI use among marketers and what the best are doing differently Read More »
Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.
Nearly half of consumers feel ignored by marketers: Here’s what the numbers say Read More »
The advertising industry is abuzz with the potential of shoppable television. But the concept of buying something directly from your television isn’t new; it began back in the ’80s with channels like QVC and HSN. The post Macy’s Made A Shoppable TV Special For Black Friday – Here’s How It Went appeared first on AdExchanger.
Macy’s Made A Shoppable TV Special For Black Friday – Here’s How It Went Read More »
When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is with a holiday marketing campaign – something Sonos hadn’t done for years. So the brand went big this year
Sonos Goes Back To Basics With A Holiday Brand-Building Campaign Read More »
