Marketing

It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realistic AI models that didn’t exist, sparked online outrage. Comments like “False advertising!” flooded social media. Consumers felt deceived, and Mango’s attempt to save time and money came at the expense of something far more valuable: trust. Meanwhile, Dove was making waves for the opposite reason. […]

Grilling Google April Fool’s Day was an interesting choice for a congressional hearing regarding rules to reign in the excesses of Big Tech. But here we are. On Tuesday afternoon, the Senate Judiciary Subcommittee on Antitrust, Competition Policy, and Consumer Rights invited representatives from DuckDuckGo, the American Economic Liberties Project, Y Combinator, the Boston University

With influencer marketing budgets steadily rising, more multinational brands are partnering with influencer agencies as the industry becomes more complex. The World Federation of Advertisers released a report today showing that some 54% of multinational brand marketers plan to boost influencer marketing spend in 2025, with 61% agreeing that influencer marketing will become more important

This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture. Get with the programmatic Amazon’s studio chief exits, Disney’s DE&I dilemma and more Get with the programmatic Programmatic has firmly become part of the upfront. “There was a huge swing

Uncertainty around TikTok’s future in the U.S. led many advertisers to slam the brakes on their advertising there. Others treated the turmoil as a green light.  Walmart, Coca-Cola, Comcast, PepsiCo, Warner Bros Discovery, Google and Amazon have increased their U.S. social media spend on the platform by two percentage points, on a year-over-year basis in

Amazon Ads’s quest to become the first programmatic port of call for media buyers is intensifying.  It’s courting media agencies across the industry hoping that more will treat its demand-side platform (DSP) as their go-to programmatic provider. According to 11 media buyers who spoke to Digiday, its pitch to decision-makers emphasizes a refreshed user interface,

Unilever may be investing billions of dollars into influencer marketing, but marketers aren’t necessarily copying their playbook just yet. When one of the world’s largest advertisers says it will now invest half of its ad budget (some $8.5 billion globally in 2023, per Statista) on social media with plans to work with 20 times more

Being small and less data-dependent aren’t always selling points for attracting search advertisers. But in the case of one privacy-focused browser, both are core selling points. Since introducing search ads in 2024, Brave has courted big brand budgets, pitching itself as the place to squeeze out incremental gains beyond Google’s well-trodden turf. Part of its