Marketing

Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their organizations, ahead of all other pain points, according to a recent survey. Clunky planning workflows, scattered data sources, bloated tech stacks and siloed platforms are just a few of the symptoms. More concerning, agencies are largely nonplussed about how

Like kids at Christmas time, digital publishers dread ending up on the naughty list. Publishers can be flagged for any number of issues, including media quality, brand safety and keyword blocklisting. And vendors sell lists of made-for-advertising (MFA) sites or other sub-par domains based on factors like poor data hygiene or overlapping, constantly refreshing ad

In this age of generative AI, what machines say about you might matter more than what you say about yourself. That’s the central message from Jason Barnard, founder and CEO of Kalicube, who has spent over a decade studying how search engines and AI systems understand, represent, and recommend people and businesses. As engines like…

“Other” is the natural enemy of any marketer pursuing a unified standard of transparency across premium video advertising. On every major video platform, the media seller knows the full details of an ad buy. When they choose to label any significant portion of that activity as “other,” it’s a deliberate decision to withhold information for

From cookies to monopolies, Google is dominating our news cycle. Last Thursday, after five months of suspense, Judge Brinkema delivered the verdict on the Google ad tech antitrust trial. Google was found guilty of monopolizing two advertising markets, both on the sell side: the ad server market and the SSP market. And it unlawfully tied

Criteo’s Videos Criteo is pitching retail media networks on video ads, in addition to the more typical sponsored listings, Adweek reports. It’s a logical step. Videos are worth more, after all. And there’s video-esque retail media inventory already, including shoppable social ads or digital out-of-home placements in and around stores, such as gas pumps. Criteo’s

The Possible conference, trade show and kibbitz-fest kicks off on Monday in Miami, its third year of existence. And while it has grown its audience sizably since year one — with an emphasis on attracting more marketers — the content too has widened its aperture, thanks to a cadre of diverse voices serving as its

The digital advertising industry has spent the last five years preparing for a cookieless future. This week, they’re looking for ways to make that feel less like a wasted effort, following Google’s latest policy reversal. Facing legal challenges and industry pushback, Google has opted to retain the cookie in its popular Chrome browser after all,