Marketing

January’s TikTok outage has served as a wake-up call for brands, reinforcing the need to diversify their spending across multiple platforms to avoid over-reliance on a single channel. That’s meant marketers have spent more on other platforms like Instagram and YouTube, both of which outpaced TikTok’s spend in the month following the platform’s Jan. 18 […]

Is there such a thing as over-preparing? It certainly feels that way in the case of TikTok’s ban, which has been playing out in the U.S. for months since its initial January 2025 deadline following legislation signed by former President Joe Biden in April 2024 requiring the ByteDance app to sell to a U.S. owner

Forget the standard job posting, Monks is auditioning its next AI leaders through an AI of its own creation: an AI recruiter personifying the agency’s co-founder. The S4-owned agency recently debuted a new chatbot called “WesleyBot” that serves as both recruiter and marketer. The prototype is based on the mind and personality of MediaMonks co-founder

In a ruling that could rattle the scaffolding of digital advertising, France’s competition authority has fined Apple €150 million ($162 million) for what it deems an antitrust violation disguised as privacy reform. At the heart of the matter is Apple’s App Tracking Transparency framework, the marquee feature of its privacy push — hailed by some

WPP surprised the marketing and media worlds today with the least-surprising news possible. The agency holding company said it is purchasing InfoSum — the data firm once run by its current global CEO of GroupM, Brian Lesser. From the day Lesser took the reins at GroupM last July, it’s been speculated that WPP might purchase

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September. This is

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event Wednesday.

Programmatic is now at the top of Spotify’s playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to the mix. In addition to TTD, the Spotify Ad Exchange (SAX) is available through Magnite and Google’s DV360, with Yahoo DSP,