Marketing

Programmatic is now at the top of Spotify’s playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to the mix. In addition to TTD, the Spotify Ad Exchange (SAX) is available through Magnite and Google’s DV360, with Yahoo DSP, […]

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, Google’s Gemini and Microsoft Copilot, are slow-rolling their ad businesses as they focus more on general adoption and subscription licenses. They must also balance their preexisting ad businesses

Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn’t simply about deciding who is ideal; it’s also about determining who should be excluded. Audience suppression is a superpower that many advertisers don’t realize they have. When used effectively, it can be the

A Fine Performance Ecommerce consultancy Smarter Ecommerce – or smec, as it’s known – just published its annual State of PMax report.  Performance Max campaigns are tough to aggregate and study. It’s a black box, after all. So it’s useful to have smec’s tracking of thousands of PMax advertisers as a benchmark.  And the trends

Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) finalized retail media measurement standards, to which retailers like Instacart and others have aligned themselves with. Still, marketers question measurement, specifically: Would that sale have

This week’s Media Briefing looks at why publishers are disappointed by Apple News advertising revenue, considering how happy they are with the eyeballs their content is reaching on the platform. Publishers aren’t happy with the amount of Apple News ad revenue they’re getting, compared to the engagement they’re seeing on the platform and Apple’s recent

Advertisers are looking again at the use of probabilistic data for audience targeting, and, in some cases, are seeing it as a potential solution to addressability concerns. It’s the latest installment in marketing’s tug of war between precise targeting and broad reach — and an indirect consequence of third-party cookie deprecation. “It’s not an either-or

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Direct-sold ads continue to be the dominant source of publishers’ revenue as we move out of the first quarter of 2025 — which is consistent with past years. But other revenue sources are gaining in importance as publishers diversify