The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact.
Google’s ad business remains robust despite macro, regulatory threats Read More »
This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the Great Recession in 2009.
Media usage poised to dip in 2025: Here’s what the numbers say Read More »
Dash Social’s 2025 Social Media Benchmark Reports are here. This year’s trends prove that shares are now the metric to watch. We analyzed brands across 13 different industries to give you the clearest insight into what success looks like. And that’s just scratching the surface. Meet Dash Social at Booth #250 at DMWF on 24-25…
How does your brand’s social media performance really stack up? Read More »
We’ve been sold a lie in modern marketing, that authenticity is the secret sauce to engagement. That all you need to do is “be real” and audiences will swoon. But “being real” is not a strategy, it’s a default setting. And when everyone’s defaulting to the same script, it’s no longer real, it’s noise. That’s…
If you think ‘authenticity’ is the answer, you’re asking the wrong question Read More »
Outcomes measurement company EDO is no stranger to large data sets. So I sat down with Kevin in March to learn how he thinks AI will continue to transform programmatic CTV advertising. The post EDO CEO Kevin Krim Has Hot Takes On AI For Programmatic CTV appeared first on AdExchanger.
EDO CEO Kevin Krim Has Hot Takes On AI For Programmatic CTV Read More »
Programmatic attribution always comes with a push and pull dynamic. There are the methodologies and theories embraced by advertisers and ad tech vendors. And then there’s how those theories are put to practice in the form of actual programmatic metrics and conversion events is another matter. One important example is the growth of incrementality measurement.
Beware The Platform Incrementality Trap Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Game Over? appeared first on AdExchanger.
IPG’s overall revenue declined again last quarter. Plus, Samsung has a bold plan to put more screens all over the place. The post IPG’s Merger Can’t Come Soon Enough; Every Screen For All The Ads appeared first on AdExchanger.
IPG’s Merger Can’t Come Soon Enough; Every Screen For All The Ads Read More »
After a mere three months of testing, Meta announced on Wednesday that ads on Threads are now available to all eligible advertisers globally. While it might seem quick — testing periods can typically take anything from six months to a year prior to an official global launch — the anticipation of when this might drop
Meta’s Threads ads arrive fast, but advertisers move at their own pace Read More »
The long saga of Google’s third-party cookie crumble has come to an end. The tech behemoth has stopped kicking the can down the road when it comes to removing third-party cookies from Chrome and, instead, reversed course. For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an
