Subscribe: Apple Podcasts • Spotify Hold on tight. The rollercoaster that was 2024 is finally coming to an end. Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms, but also an ad price correction that favored ad buyers’ wallets. There was […]
2024 in review: From AI boom to election frenzy, Digiday editors look back Read More »
Standardized metrics across every site. Insights on insights with data so bright.Incrementality to justify spend.Data points we can share with all our friends! These are a few of advertisers’ favorite things! 2024 was the year that kept on giving in terms of retail media network expansion. New players entered the space creating everything from financial media networks
Here’s everything retail media network experts are asking for this holiday season Read More »
It was the poet John Lydgate who’s believed to have said that you can’t please all people all of the time. Does it matter that he uttered those words in the 15th century? Not at all. The maxim is as true today as ever. Faced with seemingly intractable problems including climate change, economic disparities, racial…
Branding’s Year of Fear: A Look Back at Six Blatant Backlashes from 2024 Read More »
In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered is how the technology will affect the job market. Will it enhance human productivity or make people obsolete? Figures from an exclusive poll of more than 350 ADWEEK readers revealed 46% of respondents believe AI…
Marketers Believe AI Will Eliminate Jobs — Just Not Theirs Read More »
Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with highly engaging, frictionless shopping experiences and have expanded aggressively into the U.S., raising the stakes for domestic brands. This evolution parallels the introduction of TikTok in…
How US Brands Can Keep Up With the Live Commerce Gold Rush Read More »
Change doesn’t always happen overnight… sometimes it takes an entire year. And you don’t have to be an expert reader of tea leaves to recognize that 2024 has been a pivot point for TV news. The steady accumulation of resignations, promotions, job changes, and corporate reorgs–as well as a few notable passings of celebrated journalists–over…
The Biggest TV News Departures and Shake-Ups of 2024 Read More »
It was a wild year for the ad industry, with disruption coming from everywhere: the culture wars, politics, and gen AI. Those themes surfaced a lot in the top 10 stories that were most popular with ADWEEK readers in 2024. Here they are: X owner Elon Musk 10. Comcast, Disney, and IBM Are Among Advertisers…
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most Read More »
Google may get a lump of coal from the government this year. Hey, sometimes the lede just writes itself. In September, Google went on trial to face allegations that it operates an illegal monopoly over the online advertising industry. Google defended itself over three weeks in an Alexandria, Virginia courtroom presided over by federal Judge
Recapping Revelations From US v. Google, The Ad Tech Antitrust Trial Of The Century Read More »
The biggest privacy-related story of 2024 is actually about something that didn’t happen. To the shock of some and the knowing, somewhat smug told-ya-so nods of others, Google announced over the summer that it was scrapping its longstanding plan to deprecate third-party cookies in Chrome. Instead of getting rid of them, Google will now introduce
The 2024 Privacy Trends We’ll Be Keeping An Eye On In 2025 Read More »
Google plans to create an “AI Mode” for its web search engine users. Plus, the social media vultures now circling the air above TikTok. The post Start Your AI Search Engines; Instagram = Insta-Growth appeared first on AdExchanger.
Start Your AI Search Engines; Instagram = Insta-Growth Read More »
