Was last quarter a fluke or is this a legitimate turning point for the business? That’s what industry analysts will want to clarify during Snap’s Q1 2025 earnings results later today. As W Media Research’s principal and chief analyst Karsten Weide put it, Snap’s recent gains suggest a turning point, but its next earnings call […]
Snap’s growth dominance stands to be questioned — what are the asks? Read More »
TikTok is aggressively courting creators and agencies to showcase the revenue potential of its livestreaming tools. TikTok says its creators are now collectively generating $10 million in revenue daily through livestreaming — a figure the company shared during an in-person mixer for creators, agencies and press at its New York City headquarters on April 24.
TikTok touts livestreaming as next big revenue stream for creators and agencies Read More »
Earnings season can be windows into what major marketers’ are thinking — especially amid the ongoing economic uncertainty caused by President Trump’s tariffs. In recent weeks, marketers have experienced decision paralysis; been expecting chaos (and regularly using the replanning muscle they formed early on in the pandemic); pushed for more flexibility in deals; and focused on
Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.
Edo extends data interoperability for TV outcomes measurement Read More »
Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some clients hard.
WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans Read More »
The chain is the first presenting sponsor of the pop-punk-focused When We Were Young as it works to connect with consumers around culture.
7-Eleven teams with Live Nation for nostalgic music festival activations Read More »
The chain is the first presenting sponsor of the pop-punk-focused When We Were Young as it works to connect with consumers around culture.
7-Eleven teams with Live Nation for nostalgic music festival activations Read More »
Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI tools. “We decided to jump on the trend,” Gio Gardelli, Yahoo’s VP of DSP data products, told AdExchanger. Over
Yahoo Joins The CAPI Trend With The Launch Of Its Conversions API Read More »
The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade. From 2017 to the present, its take rate has hovered between 19% to 21%, a number The Trade Desk reports annually. Shortly after The Trade Desk’s IPO, founder and CEO Jeff Green told AdExchanger
As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate Read More »
Wanna hear something a little strange? I attended two privacy-focused conferences in Washington, DC last week, and almost no one was talking about Google’s third-party cookie announcement. To be fair, the news – that Google is scrapping plans to release a choice mechanism for third-party cookies in Chrome – didn’t break until midday on Tuesday, which
