On March 31, YouTube changed how it counts views for short-form videos. So far, brands and agencies are celebrating — but creators’ reactions range from indifferent to openly skeptical. The update — which means YouTube now counts every time a Short starts to play or replay as a view, with no minimum time requirement — has […]
YouTube Shorts view count update wins over brands — but creators aren’t sold Read More »
Subscribe: Apple Podcasts • Spotify For working moms, the rising cost of raising a family isn’t just a financial burden — it’s a daily source of stress that impacts careers, well-being, and the ability to plan for the future. In this episode, we dive into the rising financial pressures facing working parents today. From the
Though few will cop to cutting media spend or halting campaigns in the short term, marketing execs across America and beyond are spooked about the impacts of President Trump’s “Liberation Day” tariffs. Wednesday’s (April 2) announcement preceded the worst day on the New York Stock Exchange since the height of the Covid-19 pandemic in June
Media buyers look for ways to stay ahead of clients’ tariff budget pressures Read More »
Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, analysts say.
How CMOs can stay reactive as Trump tariff chaos threatens budgets Read More »
Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by Wieden+Kennedy New York.
Campaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads Read More »
The Trump tariffs are official – and the impact on ad spend could be even more grim and wide-ranging than expected. On Wednesday, President Trump announced 10% baseline tariffs on just about every country, including a few uninhabited islands. Certain countries, including China, Vietnam, Taiwan and the EU got slapped with even higher tariffs. The
Trump’s Tariffs Are Bad News For Anyone Who Relies On Ad Revenue Read More »
What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are not new to online advertising, but have both roared back into the public consciousness. The first is the scourge of bot traffic, scrutiny courtesy of a recent Adalytics report, and
Bots And Games Are Back (For Ad Tech) Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Great Curation Debate appeared first on AdExchanger.
Comic: The Great Curation Debate Read More »
No, “ROMO” doesn’t have to do with the former Dallas Cowboys quarterback. Plus, X is dealing with the fallout of a massive data breach. The post ROMO’s Got An Arm, But No Legs; Did Elon Stop Paying The Cybersecurity Bills? appeared first on AdExchanger.
ROMO’s Got An Arm, But No Legs; Did Elon Stop Paying The Cybersecurity Bills? Read More »
January’s TikTok outage has served as a wake-up call for brands, reinforcing the need to diversify their spending across multiple platforms to avoid over-reliance on a single channel. That’s meant marketers have spent more on other platforms like Instagram and YouTube, both of which outpaced TikTok’s spend in the month following the platform’s Jan. 18
Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased Read More »
