Marketing

The dramatic art-filled lobby of the Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual Possible Conference, a show that has rapidly established itself as an influential industry event. The grand marble pillars leading to the massive Ai Weiwei-designed chandeliers are tented by Viant and TCS Interactive signage. […]

“Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming audio.

“Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming audio.

FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers. The post FreeWheel is Streamlining Its Streaming Hub With New Tools For Publishers appeared first on AdExchanger.

The digital ad industry is obsessed with outcomes – to its detriment. That’s the case made by Erez Levin, principal at media consultancy Emet Advisory, on this week’s episode of AdExchanger Talks. Levin has often pushed back against the industry hype machine touting its “Outcomes Era” and the promise of advanced ad targeting and optimization

Angelina Eng will be speaking at Programmatic IO in Las Vegas from May 19-21. Click here to register. AI has taken over the ad and media industry conversation. It’s in the room, the road map, the pitch, the QBR. If your company hasn’t mentioned AI in the last 48 hours, check for a pulse. But

The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back. The post Why “Green” Stands For Cash, Climate And Naivety; The Facebook Money Spigot Is Back On appeared first on AdExchanger.

Jacki Kelley does not want to attract attention. In fact, the evp and chief client and business officer of Interpublic Group does not want to be written about during this sensitive time in the holding company’s absorption into Omnicom. Despite several colleagues and competitors that spoke to Digiday crediting her as one of the most

Subscribe: Apple Podcasts • Spotify In the age of the retail media network boom, retailers have been all too happy to strike a deal with marketers, selling off ad space on their own platforms and audience data for ads on third-party platforms. The question is, in a vertical that’s growing at breakneck pace, how are

Now that the dust has settled from Google’s gut punch — being called out not just for monopolizing how people access information online but how that information is monetized — the hot takes are flying. In the absence of straight answers, the industry has done what it does best: speculate. Digiday sifted through the noise to