Marketing

As the internet continues to rely on ad-supported content to remain accessible, the balance between availability and regulation continues to shift – particularly in Russia, where recent legislation is tightening restrictions on where advertising can legally appear. For over 15 years, Russian internet providers have been required to block access to thousands of websites, particularly… […]

Break free from discount dependency and build real customer loyalty with these smart strategies.

Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and outreach.    

Understanding customer feedback is important to improve products and services, enhance customer satisfaction, and drive business growth. Several customer feedback analysis tools have emerged to help businesses collect, analyse, and interpret customer insights effectively. What are customer feedback analysis tools? Customer feedback analysis tools are software platforms designed to help businesses collect, manage, and analyse…

More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to advertise. Sort of. The post A Look Inside Aquila, The ANA’s Still-Cooking, Cross-Media Measurement Platform appeared first on AdExchanger.

Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.  Unlike the large social platforms,

Everything is (or becomes) an ad network. And then it gets ruined. Plus, there’s something the Trump administration has in common with the ad tech world. The post How Ad Networks Ruin Everything; The Challenges Of Government Data Governance appeared first on AdExchanger.

Publishers are perpetually staring down an armada of obstacles. But the challenges they contend with are constantly changing. During the spring 2025 edition of the Digiday Publishing Summit, executives from Dotdash Meredith, Punchbowl News, TelevisaUnivision and more spoke out on the most urgent challenges facing publishers today. Continue reading this article on digiday.com. Sign up

Advertising industry professionals have been eyeing the creator economy — not only to understand it for their work with clients but also for themselves, as more agency employees consider becoming creators. Agency-based creators aren’t limited to the creative departments, either. Some employees outside of creative, like one marketing associate who works for a digital agency,

For years, the dominant platforms of the internet have treated content moderation as both shield and scalpel — eulogized as “trust and safety,” enforced by a mix of algorithmic blunt force and human discretion, and backed by sprawling bureaucracies tasked with adjudicating whether a buttock or a stray word crosses the invisible line. Substack, the