Have you ever planned a vacation using just TikTok to search your destination(s)? That’s more common these days than it used to be, thanks to the changing habits of consumers, who spend more time on social platforms or engaging with influencers. According to new research coming out of Omnicom Media Group — aptly called The […]
The truck will tour New York City on Jan. 3 and literally block “toxic” ads reported to the brand by consumers who text a designated phone number.
RXBar combats ‘New Year, New You’ ads with B.S. Blocker Truck Read More »
The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe.”
Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign Read More »
Back in 1966, McKinsey astutely observed, “Change gets costlier every day, yet not changing can be costlier still.” This statement rings truer than ever in today’s rapidly evolving advertising landscape. As data proliferates across customer touch points, marketers face the challenge of delivering optimal experiences without comprehensive audience understanding. Those unprepared for these changes may
The Dawn Of First-Party Data: Navigating The New Advertising Landscape Read More »
With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated.
TurboTax showcases how AI streamlines tax preparation in new campaign Read More »
Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.
Domino’s CMO on how Emergency Pizzas meet consumers where they are Read More »
Since 1998, when the exciting new innovations were DVDs and alarm clocks with nature sounds, CES has kicked off the year for the tech industry. The conference itself has been around since 1967, but didn’t settle into its once-a-year, early January cadence until the late 1990s. For the marketing industry, it’s an opportunity to scope…
CES 2025: Marketers Hunt for Competitive-Edge Tech Read More »
Two years after the launch of ChatGPT, the business world is finally waking up. This isn’t just another tech trend that VCs will throw money at while screaming “disruption”–one that may be gone in another year. AI is the new electricity. It will impact everything. Companies are fumbling in the dark, trying to figure out…
Your CMO, Not Your CTO, Should Lead AI Strategy Read More »
In 2025, generative artificial intelligence will shift from a behind-the-scenes tool to a central driver of innovation in marketing. We can expect the emergence of agent AI 2.0, a new breed of agent AI that will manage complex, real-time tasks. Alongside this shift, tech firms like Apple and Anthropic are poised to become key players,…
5 AI Trends That Will Dominate 2025, From Apple to Agents and Beyond Read More »
Omnicom’s acquisition of Interpublic Group changed the face of the agency landscape heading into 2025. Industry insiders expect consolidation to continue to be a major theme this year, making way for independents to rise. And AI is still top of mind as we kick off the New Year, as agencies continue to grapple with how…
The Big Get Bigger, Indies Rise, and AI Takes Root: 3 Agency Predictions For 2025 Read More »
