Marketing

Marketers have to move on from their  “decision paralysis.” With President Trump’s sweeping tariffs taking effect last week, and an additional 50% tariff threat to China yesterday plunging the stock market, companies are now tasked with the short order effects of the tariffs: Understanding how their brands will be impacted, what the increased costs will […]

Something is amiss in India, when it comes to the media agency landscape.  By now you’ve most likely heard of mid-March raids by the Competition Commission of India’s on the offices of all of the agency holding companies operating in the country, as well as a few independent media agencies. Holding companies raided include GroupM,

After years of lamenting the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year. It’s nothing like the heyday of Facebook referral traffic in the late 2010s. But this new wave of growth is noteworthy, according to five publishing executives. Facebook referral traffic quadrupled in March 2025 compared

Forget the race to the bottom. The digital ad industry is in a “flight to quality,” according to Freestar CEO Kurt Donnell. One reason why is because publishers can now work more closely with the buy side via direct DSP connections, such as The Trade Desk’s OpenPath. Freestar integrated OpenPath for its publisher ad network’s

Created with Wieden+Kennedy, “A Deeper Understanding of Hair” revolves around a documentary-style film that details real hair care experiences.

The ByteDance-owned app will now have until June 18 to work out a deal.