Marketing

This is the first half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media and display advertising. 01 Introduction Among all marketing channels considered in Digiday+ Research’s CMO Strategies series, social media had the highest usage rate […]

Marketers want to know how to build a modern brand.  That may seem like a strange statement. Aren’t marketers supposed to be stewards of their brands at all times? Shouldn’t they already know how to do just that? (Well, yeah.) But over the past few years, there’s been tension between the focus on the short-term

“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice. The decision, which came down on Monday afternoon, is the culmination of the DOJ’s case arguing that Google maintains an illegal monopoly over the search

The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.

As of today, August 5, Roblox users are able to purchase movie tickets directly inside the platform. Roblox’s latest real-life commerce test is a partnership between Warner Bros., which is using the experience to promote the Sept. 6 release of the film “Beetlejuice, Beetlejuice,” and Fandango, which is operating the experience’s virtual box office, through

The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.

While 81% of CMOs see creativity as more important for business than ever, the majority feel challenged on how to move forward, Dentsu Creative found.

Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.

MTA is dead, long live MMM. And also vice versa. Because there’s value in both approaches. They’re better when used together, said Todd Morris, CEO of location data and measurement company InMarket. And Morris is willing to bet on that. On Monday, InMarket acquired ChannelMix, a marketing analytics startup primarily focused on media mix modeling.