News publishers have found a way around brand safety barriers blocking them from ad budgets – if advertisers are willing to use their content taxonomy to buy ads. The Local Media Consortium (LMC) and its NewsPassID ad network on Tuesday launched a new content taxonomy for programmatic deals. Via a private marketplace (PMP), buyers can […]
NewsPassID Is Building PMPs That Bypass Brand Safety Blockers Read More »
Streaming TV (STV) has transformed content consumption. Viewers find it convenient and cost-effective and they enjoy the vast range of content to binge. As STV continues to grow exponentially, its full potential as an advertising channel hinges on building robust measurement capabilities. STV bridges the gap between the targeted advertising of digital formats and the
It’s Time To Use Streaming TV As A Full-Funnel Advertising Channel Read More »
The digital media company Ziff Davis has acquired the tech publisher CNET from its parent company Red Ventures for more than $100 million, according to reporting from The New York Times. The acquisition confirms an Axios report from January, which found that Red Ventures had been quietly approaching strategic buyers to gauge their interest in…
Ziff Davis Acquires Tech Publisher CNET for Over $100m Read More »
Moving-and-storage companies rely heavily on word of mouth. If a customer has a good experience, they’ll probably recommend the service to friends, family, colleagues or others. But there’s only so much you can do to measure the marketing impact of word of mouth. Piece of Cake Moving & Storage – if you live in New York,
The Move Toward Better Measurement Read More »
CMO Dara Treseder explained how being the Official Design and Make Platform of the Los Angeles games will drive business results for both parties.
Why Autodesk’s 2028 Olympic deal is not ‘your mom’s brand partnership’ Read More »
Today, media companies are at the inflection point where linear revenue is lower than digital and streaming revenue. That has major implications for what’s next. With more than a decade of experience at The Walt Disney Company, I experienced how digital and streaming upended standard foundational ad serving and operations, commercial formats and ad sales
CTV Providers Are Doing Their Own Thing – And That’s Great For The Industry Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Issues Google Search is officially a monopoly. US District Court Judge Amit Mehta ruled on Monday that Google has been operating an illegal monopoly over online search for years, Politico reports. In a 286-page ruling, Mehta says Google is a monopolist in
Judge Rules Google Search Is A Monopoly; NVIDIA’s Unreleased AI Scrapes The Web Read More »
This article was first published by Digiday sibling WorkLife While hybrid work is now the most common type of working arrangement, there are still some kinks to work out. Like the so-called “coordination tax” — an emerging challenge making it trickier for workers to get the most out of their return to offices and remain
WTF is the hybrid coordination tax? Read More »
Dealmaking in media and advertising is still moving, but calling it a full-blown resurgence is like calling a warm-up jog a marathon. A deal here, a deal there since the year’s start show promise, but this isn’t exactly a signal that the tide has turned. Even the recent uptick in term sheets over the past
Media and advertising dealmaking shows progress, but full recovery is still out of reach Read More »
Subscribe: Apple Podcasts • Stitcher • Spotify In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer marketing by the end of this year, according to Goldman Sachs Research, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big
