Users of the fitness app in North America and Europe who complete one of 25 designated Chipotle segments the most can win free Lifestyle Bowls for a year.
Chipotle expands Strava tie-up globally to fuel New Year’s fitness goals Read More »
The Consumer Electronics Show may be “the event that folks love to hate,” as IAB CEO David Cohen put it to AdExchanger – but it’s still the place to be at the start of every new year. The post For The Ad Tech Industry, CES’s Real Draw Is The ‘Show Within The Show’ appeared first on
For The Ad Tech Industry, CES’s Real Draw Is The ‘Show Within The Show’ Read More »
The Unilever brand is launching its first body confidence program for women and asking them to rip up sticky notes on TikTok.
Dove shreds toxic New Year’s resolutions in latest body confidence push Read More »
Florida-based retailer ABC Fine Wine and Spirits is a “proud supporter” of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks on its shelves. Wait, really? No, of course not. The campaign, from indie agency Bacon & Eggs, is a charming example of…
Booze Retailer Serves Reverse Psychology in Cheeky Dry January Ad Read More »
Despite privacy being a concern for both marketers and consumers, 75% of the most visited websites in the U.S. and Europe lack regulatory compliance.
The state of website privacy: Here’s what the numbers say Read More »
As the new year begins, expect CTV growth to continue blasting along with a vengeance. Experts are “bullish” on the channel and believe that many of 2024’s biggest CTV trends will continue well into 2025. The post Higher, Further, FAST-er: CTV Will Keep On Growing In 2025 appeared first on AdExchanger.
Higher, Further, FAST-er: CTV Will Keep On Growing In 2025 Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ‘And It’s Powered By AI!’ appeared first on AdExchanger.
Comic: ‘And It’s Powered By AI!’ Read More »
Dealmaking and AI (and blackjack) are top of mind for those heading to CES. Plus, don’t expect brands to reengage with hard news in 2025. The post New Year, Next Gear; News You Can’t Use appeared first on AdExchanger.
New Year, Next Gear; News You Can’t Use Read More »
With training data similar across major large language models, finding ways to make them more creative and more differentiated is increasingly important. That reality has left customers asking for ways to make AI more creative — both with how to use it for thinking and for generating more creative content or ideas. To address this,
AI Briefing: Writer’s CTO on how to make AI models think more creatively Read More »
This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Here’s the twist: the deal flow never really dried up in 2024. In fact, the year kicked off with LiveRamp snapping up Habu for $200 million, and the pace of dealmaking steadily picked
Advertising’s dealmakers are gearing up for a 2025 surge Read More »
