Marketing

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an announcement on Wednesday. But for many of those advertisers, it’s been five long years of screaming, flailing, cajoling and waving their arms about as they […]

This State of the Industry Report, sponsored by Warner Bros. Discovery, explores how marketers, retailers and agencies have used contextual commerce on CTV and streaming as shoppable advertising gains traction. Consumer buying and viewing habits are ever-changing, and content and how it’s delivered are evolving to keep up. Contextual commerce is one way marketers, retailers

Transparency has become the currency of credibility in advertising. As clients demand more outcomes-based accountability, agencies, media companies and online platforms promise more transparency. But how much of this is empty rhetoric and how much of it is an earnest commitment? For those folks who think clients are bluffing, I would advise waking up to

CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall Jenner-founded brand.

According to new Infoblox Threat Intel findings, US consumers lost $5.7 billion in investment scams in 2024. The figure highlights how scams continue to target those seeking financial security, frequently leaving their finances endangered. New research has identified two major threat groups contributing to the rise in scams: Reckless Rabbit and Ruthless Rabbit. Both groups…

Agents Of Chaos AI buzzwords are moving at the pace of, well, AI.  The term “AI” is itself often used as a gussied-up substitute for machine learning or sometimes just as a synonym for algorithmic software products. The new jargon du jour, however, is “agentic.” Agentic tech is built on large-language models and can turn

After just over 100 days in office, Donald Trump’s presidency has left U.S. advertisers’ heads spinning. The impact of his tariff policies, however, are being felt far beyond the 50 states. Global research outfit WARC and the Advertising Association today (April 30) cut their U.K. ad spend forecast in the face of stagnant economic growth

Another publisher is taking OpenAI to court. Ziff Davis is the latest media company to sue the tech company over copyright infringement, but the lawsuit highlights a broader reality: Publishers still have no reliable way to stop AI companies from scraping their content for free. Despite growing legal pressure, the web has already been mined.

The remedies phase of the Google search antitrust trial is forcing Google to contemplate the unthinkable: potentially parting ways with the world’s most popular browser, Chrome. Unsurprisingly, a crowd of would-be buyers is already lining up. Their reasons for wanting Chrome, and how they might pay for it, are as varied as the bidders themselves.