Marketing

Three years after launching its own data clean room, Roku is trying to bring something new to the table. On Monday, the company announced the launch of a new offering, the Roku Data Cloud, which allows marketers access to more granular streaming TV data via ad tech and agency API partners. The post Roku’s Clean […]

Disney released a new ad product called Disney Compass designed to give buyers quicker and more direct access to Disney data in addition to data from Disney’s identity and measurement partners. The post Disney Has A New Tool To Fight Data Fragmentation appeared first on AdExchanger.

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. The post Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger.

Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit. The post Meta’s Shady Characters; Apple’s Shady Recordings appeared first on AdExchanger.

Despite serving as the unofficial kickoff to the advertising and media industry’s calendar, this week’s Consumer Electronics Show in Las Vegas doesn’t necessarily set the industry’s agenda for the year. But it does help to put it in motion. Advertisers and agencies come to Sin City with their budgets planned out for the year, and

Billy (not his real name) is the kind of senior marketer who usually has a hot take for every occasion. Brand safety? He’ll unravel the industrial complex behind it. Transparency? Buckle up; he’ll spill it all. However, when it comes to Interpublic Group’s Acxiom, Billy’s take is conspicuously missing. It’s not because he’s uninformed; he

Every December, the industry churns out breathless predictions about what’s next in media and advertising. Spoiler alert: most of it won’t happen.  Unified CTV measurement? Influencers with integrity? Ad tech that’s not a black hole for your budget? Dream on.  Instead of joining the prediction parade, let’s talk about the things we know won’t materialize

Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (Re/Max). Ah, 2024, the year that nearly every brand (well, every brand that hadn’t yet

If Perplexity wants to make a mark on advertising, Andrew Beck will be one to watch. As head of business development, he’s been at the forefront of convincing advertisers (so far) to buy in — a task he took on just months before the company began selling ads around its search results. And what a task

Both a boon of opportunity but also the bane of most media folk that have to immediately snap out of holiday mode and head to Las Vegas, CES is again upon us. With each passing year, CES becomes a more important staging area for agencies and ad-tech firms to not only learn what’s just around