Marketing

Erin McCallion, Chief Marketing Officer, Perion In this fiercely competitive retail market, capturing consumer attention and converting it into sales requires more than traditional advertising. Brands must innovate relentlessly to stay relevant.  Hyper-local, multi-touch and performance-driven advertising strategies are the heart of much of this innovation. These strategies harness first-party data, dynamic and personalized creative, […]

Brittany Blackford, director of growth partnerships, buy-side, Experian For travel and hospitality brands, the challenge isn’t only about reaching potential guests, it’s also about proving that marketing efforts lead to actual bookings. Windstar Cruises, a luxury small-ship cruise line known for its intimate and unique itineraries, faced this exact challenge. The brand’s marketing efforts generated

Greg Lyons, who left the beverage giant late last month, will join the sandwich chain on the tail of a recent creative agency switch-up. 

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are relying on AI tech to create algorithms tailored to their campaigns instead. Butler/Till ran a display ad campaign on behalf of a financial services client between August and September last year that utilized tech from SWYM.ai, a company that provides programmatic decisioning tools

Cecilia Dones will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21. Click here to learn more and get your ticket. AI isn’t something a marketer “does.” It’s not a singular action or task. But AI researcher and consultant Cecilia Dones gets asked all the time by marketers

It’s tempting to think AI models can hack their way to the best solution possible, no matter how basic the input we give. But feeding clean first-party data to AI models is an absolute prerequisite to ensuring that the output is on-brand and accurate. And there is little value in generating five times more content

Can’t Auto-Generate Ethics Using generative AI seems to diminish the instinct to credit intellectual property and actual creativity. The examples are piling up. There was the incident last year when OpenAI blatantly ripped off Scarlett Johansson as the voice of its new AI agent after asking for permission and being denied. Sam Altman, OpenAI’s co-founder