Predicting what will and won’t be popular throughout the year is a fool’s errand. Whatever you think will be the big thing may not be. Something you never could’ve predicted will probably be the biggest story of the year. And yet we do it anyway. It’s a table setter for how we’re thinking about the […]
Marketing Briefing: What will the some of the major marketing trends of 2025 be? Read More »
As it has done at most major media tentpole events the last few years, Omnicom and its media arm, Omnicom Media Group, will take advantage of the attention around the Consumer Electronics Show this week in Las Vegas to unveil a series of partnerships with major platforms. This year’s focus for OMG going into CES
For those wondering if Super Bowl 59 was going to bring new faces into the Big Game, Bosch and Droga5 are coming off the sidelines to make the push. During an announcement at CES 2025 in Las Vegas, German engineering and technology firm Bosch announced that it would be producing a Super Bowl commercial–a first…
Bosch Makes Big Game Debut at Super Bowl 59 With Droga5 Read More »
Facing increased competition from AI tools like ChatGPT, education technology company Chegg has released a new creative campaign, “Get a Grip,” which aims to alleviate academic stress for students ahead of the spring semester. In collaboration with brand studio Unentitled, the brand also unveiled its new mascot Ace, an orange octopus that acts as a…
Chegg Aims to Rebound with New Mascot and Campaign as College Students Turn to AI Read More »
Dollar Shave Club is striving to return to its humorous roots as it launches its first national campaign since Unilever sold a majority stake in the business to private equity firm Nexus Capital Management in 2023. The campaign’s goal is to put the grooming brand “back on the map” after it effectively ended its seven-year…
Dollar Shave Club Returns to Disruptive Roots After Unilever Split Read More »
Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain.
JCPenney hires agency Mischief, seeking bigger creative swings Read More »
Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s growing portfolio.
Horizon Media Holdings appoints former IBM exec as first president Read More »
“0.0 Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic beverage.
Heineken 0.0 looks to destigmatize abstaining from alcohol Read More »
CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more “big guys” into the nonalcoholic category.
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer Read More »
Bumble, the women-focused dating and social networking app, is taking a new marketing direction as it unveils a partnership with celebrity interviewer and Chicken Shop Date creator Amelia Dimoldenberg. Dimoldenberg is the first star in Bumble’s year-long series of celebrity profiles and editorial content in collaboration with Mel Ottenberg, creative director and editor-in-chief of Interview…
Bumble Goes Up Against Dating App Rivals With Amelia Dimoldenberg Partnership Read More »
