Marketing

In pursuit of ad revenue, many publishers are investing in AI tools and testing new platform integrations to squeeze a few more dollars from the open exchange.  But Dow Jones is betting on a more tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns. The company behind

Walmart is tightening the link between store shelves and marketing results with its Scintilla In-Store platform, as retailers push deeper into first-party data systems that connect product availability with campaign performance. The launch gives suppliers access to store-level signals that may shape both operational choices and marketing decisions. Scintilla In-Store sits within Walmart’s broader Scintilla

The redundancies follow 4,000 cuts in December following the holdco’s IPG acquisition.

59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them. The post Why Custom Algorithm Company 59A Cares So Much About Offline Data appeared first on AdExchanger.

Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, the industry is entering a new phase of growth. However, confidence in measurement has not kept pace with this rapid expansion. Viewing retail media through the

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever. The post WPP Forced Into An Awkward Disclosure; CRM Media appeared first on AdExchanger.

Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad market is set to more than double in size this year, rising from 3.7% at the end of 2025 to 9.2% by 2027. That