Business Casual Is B2B marketing becoming a lot more, well, B2C? One big takeaway from Cannes Lions this year was that creators and influencers have taken over as the new celebs at the conference. Creator-style marketing has also taken over B2B tech company marketing. C-suiters doing their own LinkedIn-style content, mixing in with the influencers […]
B2C is the new B2B; The Reddit vs. GEO Challenge Read More »
Mel Robbins is one of the world’s most listened-to podcasters, and the woman behind the “Let Them” theory — the simple idea about relinquishing control over others that led to her chart-topping namesake podcast, a number one New York Times best-selling book, and a phrase that has taken on a life of its own across
The FIFA World Cup 2026, co-hosted across North America for the first time, has spelled out what some in U.S. media circles have known for some time: association football, or “soccer” to use local parlance, is now big in America, and it’s time for corporations to cash in at pace — one hydration break at
Dollar Shave Club already makes 90% of its advertising in-house. Its new brand boss wants AI to close the rest of the gap. “We are 90% in-house,” said Dollar Shave Club’s chief brand and innovation officer Laura Higgins, when asked how much of the brand’s advertising is done internally. Asked if that figure could climb
Dollar Shave Club’s bet: AI makes agencies optional, not obsolete Read More »
The awareness-consideration-conversion funnel isn’t dead — it’s just moved faster than the org chart has. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Liane Nadeau, Chief Media and Investment Officer, Digitas, to make the case that channel planning — the TV budget, the search budget, the audio budget, the programmatic line
Channel Planning Is Dead. Digitas’ Liane Nadeau on the Fluid Funnel Era. Read More »
The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.
Why Febreze is taking on soccer stink via podcasts, experiences Read More »
Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and experiential activation agency.
How fandoms are different and why Havas is doubling down on them Read More »
An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed to complete the project.
Why Conair is moving fast to adopt AI-driven video ads Read More »
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire. The post Advertisers Await Programmatic Pause Ads appeared first on AdExchanger.
Advertisers Await Programmatic Pause Ads Read More »
For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail. But streaming platforms typically share either self-declared content categories or incomplete show-level reporting after ad campaigns have run. In many cases, the best a buyer can expect is for the platform
CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted Read More »
