Marketing

Time has begun serving ads to AI bots. Ally Bank and Project Management Institute are among the first buyers.  Strange as that sounds, it’s also logical. To understand why, it’s important to go back to the start.  Last month, Time began converting all its webpages from HTML into markdown versions — stripped-down, text-only copies of […]

This week’s Media Briefing looks at why publishers are flirting with the idea of breaking up with Google — and what’s stopping many from finally walking away. Why most publishers won’t break up with Google Bloomberg explores going public, People Inc. looking to sell Daily Beast, and more. Why most publishers won’t break up with

Meta would have had a great quarter. That is, if it weren’t for the layoffs, the lawsuits and the galactic-level AI operating costs. The company’s Q2 earnings call on Tuesday evening started off strong as CFO Susan Li announced quarterly revenue totaling $60.4 billion, up 28% from last year. Ad revenue across Meta’s family of

Omnicom’s advertising revenue suffered in the second quarter. But that didn’t stop the holding company’s stock from jumping to a one-year high on Wednesday morning, as investors digested its plan to sell off parts of IPG and absorb IPG. Total revenue in Q2 was $6.6 billion, roughly flat compared to Omnicom and IPG’s combined revenue

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on man-on-the-street interviews.

Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The post There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change appeared first on AdExchanger.

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment. That’s the world Mark Jablonowski has been operating in for most of this career. Jablonowski is the CEO of DSPolitical, a political ad platform specifically for Democrats and progressive causes that describes itself as

Through The Lookalike Glass Eyewear company Blacksheep made a name for itself by asserting that the eyewear industry is predatory with unfairly marked-up prices. Now, it’s arguing that Google does the same. Last month, the “Today” show aired a segment that compared Blacksheep’s $8 prescription glasses to high-end pairs surpassing $350. Search traffic skyrocketed. But

Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet. The admission came on the holdco’s Q2 earnings call yesterday, in response to an analyst question on where AI is driving the biggest cost savings, and, more pointedly, whether those savings are flowing back into client marketing budgets or