Marketing

Brian Gleason, CEO, Seedtag For more than two decades, digital advertising has relied on identity graphs, behavioral tracking and demographic modeling to target consumers. Precision meant knowing a user’s past behavior. Relevance meant predicting what they might do next based on what they had already done. Campaigns were designed around the “who” because that was […]

As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and local advertisers. Our new 2026 CTV/OTT Advertiser Survey, conducted by Advertiser Perceptions, underscores just how decisively

With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to differentiate helped spark the sell-side curation trend over the past few years – and is also part of the rationale behind Onetag’s acquisition on Monday of Aryel, a creative ad tech platform based in Italy. The

Every era of advertising has been defined by the moment its infrastructure became the bottleneck. In the late 1990s, the bottleneck was the fax machine. Media buyers negotiated insertion orders over phone calls, signed paper contracts and waited days to confirm a campaign was live. The industry did not abandon that process because it was

The surveillance state targets state employee’s vehicles; Belgium targets Google’s ad tech business; and brands embrace being targeted by trolls. The post Brokering A Piece; An Antitrust Case, You Say? appeared first on AdExchanger.

Now that the three major agency holding companies have issued their 2025 earnings results and set their strategies in place for 2026 and beyond, it’s fair to ask a few questions. Which will end 2026 in the best shape? And which one is truly built to last, in a media world dominated by platforms and

Developing AI content licensing marketplaces are introducing new pay structures for how publishers could be compensated for the content they allow AI systems to access. Publishers and tech companies are determining how to scale compensation to match the value of the content publishers are allowing AI systems to access. It’s another sign of the evolution

What if the agency holdcos have got it wrong? Over the past month, the groups have settled on a familiar investor script when framing their financial fortunes: AI as margin defense, integration as operating leverage, scale as a moat and automation as productivity. It’s a tidy frame — a way to signal that generative tools won’t