Marketing

Referral traffic is drying up, and for local news publishers, the impact is inescapable. AI-generated answers are replacing clicks, pushing links further down the page or removing the need to visit a site altogether. The trend accelerated traffic downturns caused by social platforms locking engagement inside their walled gardens. For smaller publishers whose revenue still […]

Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week! The post The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads appeared first on AdExchanger.

If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part. The harder part is admitting what your checklist can’t tell you. Plugging in cleanly doesn’t reveal whether

Unity is selling Supersonic; OpenAI is expanding its ads pilot; and the NFL is facing antitrust exemptions. The post Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings appeared first on AdExchanger.

As Pinterest pushes further into performance advertising, measurement is central to proving its value to advertisers and winning more small-to-medium business spend. That focus is reflected in Pinterest’s recent reorg, which includes the hire of Vik Gupta, who has joined the visual search platform in the newly-created role of vp and gm of monetization –

In many ways, the week of March 23 was one of the worst in recent memory for both Meta and YouTube, as courts in New Mexico and California ruled that they were found liable for harming young users (read teenage and younger) by using addictive tactics. Although the actual amounts of damages represent not even

Experimental ad budgets are getting a second look nowadays. AI platforms are rolling out ad products, tried and true channels are more saturated than ever and marketers are desperate to find new audiences.  Those marketers are revamping their test-and-learn budgets to account for things like generative search optimization (GEO), ChatGPT pilot ads and even out-of-home.

The Washington Post’s creator network has debuted its first creator-led video series, opening up a new revenue stream as it looks to keep content costs down following recent devastating cuts to its newsroom. Central to the approach is a key distinction: creators hired by the publisher retain ownership of their IP, according to Sara Kehaulani

Whether an influencer campaign succeeds or fails often comes down to creator selection – and increasingly that’s a job being handled by AI. Dentsu, for example, has been using an AI agent system dubbed “Creator & Trends Studio” (CATS), which aids influencer selection decisions. In use since January, the tool is built around an API deal

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital commerce and the rise of AI.