Marketing

The End Of Endless Scale: How AI Is Forcing A Rethink Of What ‘Data-Driven’ Really Means

As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more grounded: a push for smarter, actionable, owned data. Scale still matters. But it isn’t sufficient on its own anymore, nor do we achieve in

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Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals

Besides announcing solid third-quarter earnings last week (revenue is up, costs are down, new business has been steady), Stagwell and its chairman and CEO Mark Penn spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different.  It’s a familiar move for a holdco to build out

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Brands and influencers are not including intellectual property clauses addressing AI in their deals

Despite the AI boom, influencer brand deals are largely being written without clauses related to AI, intellectual property and copyright, which could leave creators and brands exposed, IP lawyers say. At least five creators (ranging in follower size and content type) Digiday spoke with confirmed no such clauses have been added to their brand deals

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