Marketing

If publishers had one Christmas wish, it’d be for the chaos to end.  That means an end to the unscrupulous AI scraping that’s made even the notorious Wild West of ad tech in the mid to late 2010s look like small fry.   Naturally, the toothpaste is out of the tube when it comes to AI […]

One thing became clear this year: AI platforms are changing where, how and how much referral traffic gets sent to publishers’ sites.  It’s a topic we covered often this year. ChatGPT referral traffic nearly doubled, but is still a very small percentage of publishers’ overall traffic. Google’s AI Overviews, its AI-generated summaries on the search

The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers. The post The GAM Changes On Publishers’ Wish

It’s that time of year again – the time when we all start saying things like, “It’s that time of year again!” The post AdExchanger’s Top 4 CTV Stories Of 2025 appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ads Yule Never See appeared first on AdExchanger.

Anthropic’s AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for in-game ads – and concerns. The post Anthropic’s Vending Machine Goes Rogue; OpenAI Won’t Take Its Medicine appeared first on AdExchanger.

A packaging and pulp manufacturer is not the obvious answer when the conversation turns to programmatic advertisers. That assumption, it turns out, would be a mistake.  Georgia-Pacific sits at the more advanced end of the spectrum, with an in-house programmatic team, lower ad tech costs and media dollars concentrated across a smaller set of buying

This piece was first published by Digiday sibling ModernRetail In 2025, the food industry agreed to help “Make America Healthy Again.” The MAHA initiative has largely been pushed by health secretary Robert F. Kennedy Jr. and the Trump Administration. It’s a broad slogan, and the MAHA movement has come to stand for different things in different people’s