Marketing

What really holds marketing teams back? It’s not shrinking budgets; it’s organizational silos.

The legal secret to agency growth: DE, NV or WY? Maximize remote talent and VC client attraction.

Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the first time. But the brand knew it needed to reach these users authentically. The post Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games appeared first on AdExchanger.

YouTube is more transparent than CTV. Let that sink in.  In 2025, the fastest-growing segment in programmatic media is now less transparent than the walled garden we have spent the last decade criticizing for opacity. And the consequences are already showing up in the market. Look where the major media companies landed this quarter. Disney

More Better Ads For all the talk of “enshittification” on the web thanks to advertising, evidence suggests that increased ad loads don’t always repel consumers. That was the argument put forth by US District Judge James Boasberg when he dismissed the FTC’s antitrust case against Meta last month.  While that argument might feel counterintuitive, there

For all the gloom and doom talk about how agencies are becoming more irrelevant to the new ways marketers are going to market, there still seems to be an appetite to get into the agency game. In early November, marketing, consulting and digital talent solutions firm 24 Seven moved to acquire performance agency Markacy and

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers are fresh off of third-quarter earnings and gearing up for a new year — which means it’s time for them to sort out their revenue sources, both the ones they’re making money from now and the ones they’ll

Publishers’ traffic has dipped since AI tools arrived — and the fallout isn’t limited to audience or ad revenue. It’s now weighing on the media mergers and acquisitions (M&A) market, making deals harder to price during a time of disruption, according to investors and analysts. Higher interest rates, economic tariffs, and a soft ad market

This story was originally published on sister site, Modern Retail. OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences. The feature, called Shopping Research, appears as an option in ChatGPT when users ask a shopping-related question or