Marketing

The Golden Ticket Spotify wants to sell you concert tickets. It’s a pretty obvious next step for a streaming audio business. Spotify knows people’s music preferences and could easily extrapolate their likelihood to pay to attend a nearby show. Monetizing music “super fans” is Spotify’s big opportunity. But actually doing it is pretty complicated, writes […]

LinkedIn is encouraging publishers that are part of its pre-roll video advertising program to post more on the platform, and publishers are meeting that demand with little additional effort, in part by clipping videos taken at their conferences and other events. According to Adam Banicki, Fortune’s head of video. Fortune has signed three brand deals

When ad agencies first began signing up to the B Corp movement, execs hoped the climate-friendly status would appeal to new clients and draw industry recruits (as well as further environmental causes). Agency leaders still cling to that hope, but they do so in a changed political environment. Last week, Stagwell media agency Assembly certified

This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape. Q&A Nielsen’s January 2025 Gauge report YouTube’s farm league for streaming shows, ESPN’s F1 exit and more Q&A This year’s TV and streaming advertising upfront market is — somehow —

Much has been written in the last year about how principal media has grown in use among major holding company agencies — and how little clients seem to know about the practice. Even though it’s been going on for years, the topic has grabbed headlines as it has had a significant role in profit generation

It’s been a month since President Trump signed an executive order targeting diversity, equity and inclusion policies, seemingly sending the backlash toward DEI into hyperdrive. Professionals across the board are feeling the ripple effects. Multicultural marketing agencies braced for shrinking diversity budgets. Black-owned brands were caught in the crosshairs of retooled retailer DEI policies. Diverse

With ever-evolving technology, an increasingly fragmented media landscape, rapidly changing consumer behaviour and a multitude of other challenges, marketing just doesn’t seem to get any easier.  And, of course, there’s the risk of data overload and privacy concerns. Marketing teams have access to vast amounts of data – more than ever before – but effectively…

Nate Carter, vice president global sales, Dun & Bradstreet Ad spending in retail media continues to exceed expectations, representing one of the fastest-growing media opportunities on record. However, continued growth and maturation in this space aren’t a given. It will take a dedicated focus among retail media networks and their advertisers to overcome data challenges