Last week, Google’s parent company Alphabet reported that 2025 revenue was an eye-popping $403 billion, making the last 123 months its highest-earning year – almost $114 billion in Q4 alone – with these sums representing a 15% and 12% respective annual increase. But as dollar bills stacked up, so did the legal citations. All this […]
More brands are set to bring the media expertise in-house this year, with some, including Danish advertiser Lego, even moving to build out internal programmatic expertise. In theory, they’re doing so to reduce the cost of managing media investments, while gaining the ability to act faster, and in closer coordination with the rest of their
The case for and against bringing programmatic in-house Read More »
Some advertising creatives thought the ad was funny and playful, others were left unsatisfied
Creatives React: Pringles Steers Just Shy of Cheesy With Sabrina Carpenter Ad Read More »
Ulta Beauty had its Big Game moment when Cardi B made a surprise cameo during Bad Bunny’s halftime show.
From SZA to Cardi B, Ulta Crashes the Super Bowl Halftime Show for the Second Year Read More »
The duo were cute, but flew too close to the Americana sun.
The spot conveys the clear benefits of Search Party for Dogs, but it whiffs on an opportunity to tell a more powerful story.
Creatives React: Ring’s Ad Is As Lost As the Dogs It’s Trying to Save Read More »
The brand’s Super Bowl 60 ad leans heavily on the pop star’s man-hungry image without fully going there
Super Bowl Hot Take: Pringles’ Plays it Too Safe For Work With Sabrina Carpenter Ad Read More »
There is no explanation—just vibes.
Super Bowl Hot Take: Poppi’s Celeb Pivot With Charli XCX Falls Flat Read More »
The ad creatives love cheeky Super Bowl humor for Novartis.
Creatives React: Novartis Tush Push Leaves Impression in Super Bowl Ad Read More »
