“The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.
Home Depot’s heartfelt holiday ads showcase Christmas tree farmers Read More »
As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more grounded: a push for smarter, actionable, owned data. Scale still matters. But it isn’t sufficient on its own anymore, nor do we achieve in
The End Of Endless Scale: How AI Is Forcing A Rethink Of What ‘Data-Driven’ Really Means Read More »
This post was created in partnership with HubSpot Marketing is undergoing one of its most dramatic shifts in decades. As AI upends traditional discovery channels and rewrites the rules of […]
Getting Human-driven, AI-assisted Marketing Right Read More »
Dentsu is for sale; Associated Press is scraping its own archives; and AI is infiltrating newsrooms. The post Hold On, Holdcos; Rags To Riches appeared first on AdExchanger.
Hold On, Holdcos; Rags To Riches Read More »
Besides announcing solid third-quarter earnings last week (revenue is up, costs are down, new business has been steady), Stagwell and its chairman and CEO Mark Penn spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different. It’s a familiar move for a holdco to build out
When a Google AI Overview is triggered, the Daily Mail is seeing almost no clickthroughs from that search keyword. The average clickthrough rate is 80-90% lower when an AI Overview is triggered (when Daily Mail ranks on the first Google search page), compared to when no AI Overview is present, according to Daily Mail director
Daily Mail says Google AI Overviews have killed click-throughs Read More »
This story was first published by Digiday sibling Modern Retail With 48 participating nations, 104 matches and 16 host cities, the 2026 FIFA World Cup will be the biggest one yet — and brands and retailers want in on the hype. While the World Cup is more than seven months away, tickets are already on sale,
Brands and retailers are already rushing to capitalize on World Cup fever Read More »
As marketing agencies and brands embrace AI’s agentic era, demand for AI agent developers is rising. Following the emergence of the chief AI officer, both indie marketing agencies and holding companies are competing to hire staff with the skills and the attitude to put theory into practice. “We need to bring people in who are
AI agent developers have become adland’s in-demand role Read More »
Despite the AI boom, influencer brand deals are largely being written without clauses related to AI, intellectual property and copyright, which could leave creators and brands exposed, IP lawyers say. At least five creators (ranging in follower size and content type) Digiday spoke with confirmed no such clauses have been added to their brand deals
This story was first published by Digiday sibling WorkLife. A lot of tech companies talk about impact in terms of scale or profit. Ride-hailing platform inDrive is talking about justice. The world’s second most downloaded mobility app recently launched “Positions of Purpose,” a global hiring campaign to recruit senior leaders in the areas of child protection, education
Ride-hailing app puts social justice in drive Read More »
