Marketing

What began as a regional conflict is now a compounding drag on the advertising industry — not catastrophic, but persistent enough that many CMOs are starting to feel it. While the economics of war travel slowly — through oil prices, supply chains, corporate margins and people’s wallets — they do travel, and enough time has […]

In 2024, college athlete TJ Palma had around 5,000 followers on Instagram and close to 15,000 on TikTok. He amassed a healthy following posting videos of himself playing baseball at University of Tampa and showcasing the daily life as an Airbnb host in Florida. His social media presence drew attention from the Love Island casting

Listening to Mark Zuckerberg speak during Meta’s Q1 earnings call on Wednesday, you could almost forget that Meta makes the majority of its money from advertising. He spent his opening remarks on “personal superintelligence,” custom silicon, Ray-Ban and Oakley AI smart glasses and swarms of business agents that can work “day and night” to help

Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to company’s Q1 earnings, which were released on Wednesday. Alphabet earned $109.9 billion in Q1

In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools. The tech giant is introducing Meta ads AI connectors in open beta to all eligible advertisers globally, allowing them to use their preferred third-party AI tools to create and manage their campaigns without having to switch up

The fourth annual Possible conference ends today, having undergone a surge of attendance in the last year — which was palpably felt in the crowded hallways and million-decibel lobby of Miami’s Fontainebleau Hotel. According to Possible co-founder and president Christian Muche, the number of attendees this year surged to 7,500 from 5,400 in 2025. As

The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand Ritual recently expanded into wholesale and third-party vendor sales, it decided it was time to “reevaluate” its tech stack to

As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our latest 2026 CTV/OTT advertiser survey makes that shift clear: 92% of advertisers say inventory quality and transparency are critical when selecting a streaming TV partner, while 90% prioritize reporting transparency