The tennis US Open drew massive crowds to New York-based stadiums and record views in the last week. For example, ESPN’s opening day coverage was up 13% YoY. But the 2026 U.S. Open also put a major spotlight on how fans think creators should participate in these sporting events. This year, the United States Tennis […]
What we’ve learned from the creator snafus at this year’s US Open Read More »
Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf. The tech giant, which has steered clear of the large lump-sum licensing deals struck between other AI rivals like OpenAI and major news publishers, has
Google rolls out pay-per-use AI licensing program to publishers Read More »
Related Insights The History of Ad Tech Google avoided (yet another) breakup… now comes the test of the ad tech remedies Read More Google lost to the Justice Department twice in the last 12 months and was ruled a monopolist in both its search and ad tech practices; while the final shoe has yet to
As Google’s ad tech case nears its end, the antitrust fight moves to AI Read More »
“There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York Fashion Week activation.
Cadbury pairs crystal clutch with comedy series for major US campaign Read More »
The global chief marketing officer is leaving the company after 16 years to pursue an opportunity outside of travel, per a company spokesperson.
Hilton CMO Mark Weinstein steps down Read More »
A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.
Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators Read More »
The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s hot topics.
Campaign Trail: Cheez-It convenes Couch Committee for college football Read More »
Fashion brands are increasingly considering how generative engine optimisation (GEO) could be incorporated into their PR strategies, as AI search changes how consumers discover brands. Working with data analytics provider Launchmaterics, KCD, a global public relations and brand experience agency, has been working on meeting these demands. Together, they are providing Media Impact Value (MIV)
Fashion brands are discovering that PR could be the new SEO Read More »
It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based independent DSP is less than a third as valuable as it was a year ago. It retains about one-tenth of its high-water market cap from December 2024, when the company was worth almost
Why Wall Street Turned Against The Trade Desk Read More »
Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging deceptive practices. And Judge Brinkema declared that Google will not have to spin off its ad server. The post Auctions In The Crosshairs appeared first on AdExchanger.
Auctions In The Crosshairs Read More »
