Marketing

From marquee panels to late-night conversations on the terrace, here’s everything that made ADWEEK House the place to be on the Croisette.

The NBA legend and entrepreneur has some advice for marketers.

With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with. Behind all this change is a unanimous desire to capitalize on the rapid rise of on-demand streaming, according to Scott Schiller, adjunct professor of the entertainment, media and technology program at

Andrew Rea is the latest YouTube creator to convert his audience into a diversified consumer business.

Marketers were hoping for a quiet week to recover from the hangovers and heat of Cannes Lions before the 4th of July weekend. Instead, they’re scrambling for information to better understand how the break-up of Comcast and NBCUniversal might affect them. To quickly recap, Comcast CEO Brian Roberts announced Monday (June 29th) that the two

The World Cup has given Nike a boost, but brand leaders are already eyeing what comes next.

Ask anyone in ad tech about data governance, and they’ll talk about the supply side. The industry spent years building verification frameworks for publishers and sellers, proving that the data powering supply-side decisions is what it claims to be. Standards exist, enforcement is maturing and the consensus is clear: If automated systems act on your

Get Off My Property! Walmart turned heads with last week’s acquisition of TV ad platform Vibe.co. But the acquisition was part of a years-long coming together of retailers and video streaming platforms.  Sometimes there’s a consumer angle (i.e., Amazon Prime Video or Walmart’s packaging of Paramount+ with ads in its annual membership). But, generally, retailers

As AI bots flood their sites, publishers are no longer just trying to keep them out – they’re starting to re-engineer content for them.  In doing so, publishers are preparing for an agentic web – a future in which AI agents make decisions and perform tasks on behalf of users. To stay visible in AI