How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared first on AdExchanger.
How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) Read More »
A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this year, despite accounting for just 12.5% of the time Americans spend with media. Convergent TV (linear and CTV), where consumers spend 38.5% of their media day, gets 18% of budgets. As Digiday put
Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion Read More »
An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes Steve Kennedy, CMO at Marco’s Pizza.
Today’s marketing data is too saturated to be oil — it’s uranium Read More »
The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.
Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation Read More »
Back-to-school shopping is one of my most treasured late-summer activities. When the school supply list came out as a kid, I would wait with anticipation until my mom could drive me to Office Max in her minivan. I’d spend as long as I could in the store deliberating between seven different types of highlighters and
I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad? Read More »
Outta The Box Back in the long, long ago – as in, 2017 – Apple News made a tentative step into programmatic territory via an ad sales partnership with NBCUniversal. The arrangement brought programmatic plumbing – ad servers and measurement from vendors like Celtra, Kargo, Moat and IAS – into Apple’s tightly controlled walled garden.
Thinking Outside The Chumbox; Divine Inspiration Read More »
This week’s Media Briefing looks at the emerging race to measure and attribute ads served to AI agents — and why the industry is still far from agreeing on a standard way to do so. The AI attribution problem Forbes fires editor for $6 million payment, Taboola takes over NBC News’ programmatic display ads business,
Media Briefing: Ads for AI agents have a measurement problem Read More »
This story was originally published on sister site, Modern Retail. Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices. Target received $994 million in pre-tax tariff refunds during the second quarter, the company reported in its earnings release Wednesday morning. The tariff refunds boosted Target’s second-quarter
Target plans to lower prices after receiving almost $1 billion in tariff refunds Read More »
AI media buying tests are expanding to audio. Rochester, N.Y.-based independent media agency Butler/Till and iHeartMedia have been testing the use of AI media buying agents on streaming audio and podcast inventory, Digiday has learned. The two companies piloted an agentic buying solution for a four-week campaign running between July and August, on behalf of
Butler/Till extends agentic media buying tests into audio with iHeartMedia Read More »
There’s a new deliverable on the creator brief: AI visibility. As more people start their shopping journey in AI chatbots, marketers are hoping creators can help put their brand names in front of those shoppers. Brand visibility used to be what a brand said about itself via traditional SEO and paid media. In the age of
Creators are moving into brands’ AI search playbooks Read More »
