Marketing

This story was first published by Digiday sibling ModernRetail Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses, such as advertising, memberships and its third-party marketplace. On Thursday, Walmart+, the retailer’s paid membership program, launched in Canada — the first time it has been available outside of the U.S. It has […]

As AI is increasingly becoming embedded in marketing workflows, the technology is gaining more traction in specific channels and use cases than others. More than 4 in 10 marketers report using AI in their social media (49%) or retail media (42%) campaigns. That’s according to a Digiday+ Research survey conducted in the first quarter of

Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as politically independent news subscribers or niche investor communities. Recruiting those audiences can take weeks and cost thousands of dollars, often

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with closer client relationships. Today, clients increasingly expect their smaller agency partners to deliver many of the same capabilities as the largest agency networks, including omnichannel campaigns, audience intelligence, competitive analysis, advanced measurement and a unified view of performance

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT. The post Marketers Are Getting Used To AI In The Ad Stack appeared first on AdExchanger.

Two things everyone loves: late-night snacks and retail media networks. Okay, maybe the latter is up for debate, but advertisers certainly love RMNs (within reason – there is such a thing as too many). But putting that issue aside, retail media is becoming a lucrative revenue generator for Gopuff, purveyor of aforementioned late-night snacks. On

Hey, Chief There’s been a major downgrade, if not borderline disappearance, of the CMO role atop many top brands.  But the job is morphing, not going away.  Take Hinge’s Chief Marketing and Communications Officer Tamika Young, who insisted on adding the “comms” element to her remit when she was promoted last year, The Wall Street