Marketing

A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight socializing.

BeReal is betting that everyone else’s uncertainty is its moment. Despite starting out as an anti-ad platform, the social app is kicking off its U.S. ads business today, at what might seem like the worst possible time to ask marketers for money — when budgets are tight and patience is tighter. But according to BeReal’s

Levi’s launched one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to other social networks.

Generative AI tools keep finding their way deeper into the world of agencies in varying ways — but their main value seems to still be in saving time and money for creative output and execution.  The latest example, Digiday has learned, comes from Brandtech Group’s Pencil unit, which is charged with offering AI-driven creative marketing

Last month, gift and fruit sculpture delivery company Edible Arrangements launched Edibles.com, a marketplace for, you guessed, it, hemp-derived THC drinks and edibles. With “edible” in its name, how could Edible Arrangements not get into the budding cannabis delivery business? After all, so many people must already be Googling “edibles delivery” and ending up on

To The Principal’s Office Principal-based media buying is a hot-button issue. Both its proponents and its detractors have very strong feelings. Take, for instance, the scrap last month between the Incorporated Society of British Advertisers (think of it as the ANA of the UK) and the Institute of Practitioners in Advertising (the UK’s answer to

Out-of-home ads that don’t feature labels want consumers asking “It’s from where?” as the retailer pushes to modernize while promoting value.  

For this week’s Media Briefing, we’ve put together a list of some of the different AI revenue models that publishers are signing — including ad revenue share deals and content usage fees — and the pros and cons of each. Pros and cons of AI revenue models for publishers BBC upset about source attribution in

Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments.  Yahoo officially turned 30 last month, and in its trailblazing pomp of the ’90s and early 2000s, it was known as “the gateway to the internet.” However, in recent years, its various owners