Related Insights Life Beyond the Cookie The winners and losers of Google’s third-party cookie reversal Read More Google isn’t known for saying sorry so the fact that it’s offering something close to a mea culpa at an industry conference in Miami says a lot about the chaos its Chrome cookie plan has unleashed. Last week, […]
Sometimes it feels Google can’t do right for doing wrong, but let’s not feel overly sad for a company that generates hundreds of millions in daily ad revenue. As Digiday noted on multiple occasions, April was a tumultuous month for the online advertising giant. Multiple antitrust trials placed its data firehose Chrome at risk of
Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen Read More »
AI didn’t dominate the chatter at Possible like some expected but when it did surface, the tone had shifted: marketers are no longer starry-eyed. They’re focused on what AI can deliver now, not someday. In particular, some asked how it can be applied to ease the challenges advertisers face due to the fragmented digital landscape.
In corporate boardrooms and on the sidelines of industry conferences, marketers are considering how best to respond to President Donald Trump’s tariffs. It’s become the key question facing them this year. Marketers’ collective wisdom, gleaned from past recessions, pandemics and near misses, will tell them that advertisers that stick with their message — and continue
The case for and against… advertising through the trade war Read More »
Some companies just don’t lose – even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while the broader market sputters in the face of economic drag. That strain has already forced ad spend forecasts down as CMOs scramble to rework budgets and reallocate dollars in the thick of the
CMOs may be pulling back – just not from Amazon Read More »
Roku is feeling confident enough to enter acquisition mode, despite the looming tariff threat. Roku announced Thursday it acquired subscription streaming service Frndly TV for $185M. The deal is expected to close in Q2. Roku tied the Frndly TV deal announcement to its Q1 earnings report. The company reported $1.02 billion in total Q1 revenue,
Happy first IPO-aversary, Reddit. (And happy 20th birthday.) The market got you a present. Reddit’s stock soared nearly 18% in after-hours trading on Thursday thanks to a revenue beat in the first quarter and strong guidance for Q2. The company, which went public in February 2024 and reported for the first time last March, generated
Reddit Had Good Karma In Q1, With Ad Revenue Up 61% Read More »
Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge. The post Nielsen Announces New Report Breaking Out Ad-Supported TV Insights appeared first on AdExchanger.
Nielsen Announces New Report Breaking Out Ad-Supported TV Insights Read More »
The recommendations arrive amid ongoing concerns around alleged “shadowbans” and whether or not the platform is limiting certain content.
Sociable: X offers new tips to help brands avoid common posting mistakes Read More »
Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins. The post The Tariffs And The TV Upfronts appeared first on AdExchanger.
The Tariffs And The TV Upfronts Read More »
