Available via TikTok Shop, the kits align with the PepsiCo brand’s rising status as an internet meme fixture and respond to fresh sales momentum.
Mug Root Beer tests fans’ DNA to see who’s ‘got that dawg’ in them Read More »
MSC Cruises, the world’s third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort. The 60-second ad will star two yet-to-be revealed celebrities traveling on the cruise line’s upcoming flagship MSC World America. The work is being created with independent agency Highdive, which is no…
MSC Cruises Is Making Its Super Bowl Debut Read More »
Meta loosened its rules around what users can write in posts. How will that play out for brand safety?
Sociable: Will Meta’s revised approach to moderation impact its ad business? Read More »
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….
Tools of the Trade: Jonathan McGlothin of 50,000feet Read More »
The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand navigates bankruptcy.
Spirit Airlines lands new campaign boosting affordable luxury Read More »
Meta is borrowing a page from Elon Musk’s X on free speech and censorship, but advertisers aren’t hitting the panic button — yet. For now, they’ve brushed off Meta’s decision to scrap its U.S. fact-checking program in favor of a community notes system reminiscent of X’s and to loosen restrictions on contentious topics like immigration and
Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic Read More »
Meta is discontinuing the use of independent fact-checkers on Facebook and Instagram in favour of a system similar to X’s ‘community notes’. This new approach lets users remark on the accuracy of posts, effectively crowdsourcing content moderation. In a video shared alongside a blog post on Tuesday, Meta CEO Mark Zuckerberg stated that the move…
Meta drops fact-checking for Facebook and Instagram Read More »
Marketing technology platform Insider has raised $500 million in Series E funding, with General Atlantic leading the round. This latest milestone brings the company’s total funding to more than $772 million. Reaching this point has been a remarkable journey. Insider achieved unicorn status in 2022 after raising $121 million in funding. A year later, an…
Turkish unicorn Insider lands $500M in Series E funding round Read More »
The clock is officially ticking for TikTok. What once seemed far-fetched now feels more real than ever. After a long, contentious battle–with TikTok arguing that a ban would be unconstitutional and violate free speech rights, and lawmakers citing concerns over data privacy and foreign influence–the app recently lost its legal efforts in the D.C. Circuit…
A TikTok Ban Would Leave BookTok Reeling Read More »
There were lots of ad tech headlines in 2024, from MFA and M&A to the rise of generative AI and Google’s decision not to deprecate third-party cookies in Chrome. But there was arguably no bigger story than the Google ad tech antitrust trial, an event well over a decade in the making. It was a
Frank Predictions For 2025 Read More »
