Marketing

A German appeals court recently ruled that major social ad platforms may not suspend or deactivate accounts without notice. Plus, the Yahoo DSP business is potentially up for sale. The post Brought To Account (Finally); Yahoo Considers An Ad Tech Exit appeared first on AdExchanger.

President Donald Trump’s tariffs are already warping the outlook for ad spending, casting a long, uncertain shadow over the year ahead. The full impact remains to be seen — especially since he delayed most tariffs for another 90 days — but early projections point to a market that’s already bracing for impact. Magna’s latest forecast

The complaint that advertising isn’t focused on originality is a common one. Every few years, conversations about when the creative was wild and innovative resurges. What’s different now is that creatives have even more threats to their livelihoods — the rise of AI, the rush to follow trends on social, squeezed budgets and now tariffs.

Wall Street may be breathing a sigh of relief over the 90-day tariff pause but marketers aren’t joining the celebration. They’ve seen this movie before — temporary reprieves followed by fresh volatility. It’s precisely why they’ve been demanding more flexibility in their media deals, especially in the fast-shifting terrain of retail media. That’s the real

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Advertising has to be at the heart of publishers’ businesses in the digital age, but publishers have also been working hard to diversify their revenue streams and, hopefully, become less dependent on ads. Those efforts might be starting to

Despite the carrot and stick tactics deployed by Elon Musk’s X to cajole advertisers back on to its platform, big brands still aren’t buying in. In the math used by marketers and media buyers to decide whether a social platform is worth their investment, X remains on the wrong side of the abacus. According to

Creators — and the brands they work with — are navigating a complex landscape. Social media platforms are flooded with content and creators, while constant tweaks to their algorithms can dramatically impact reach and engagement. These challenges make it increasingly difficult for creators to monetize their content, particularly those who rely on sharing affiliate links.

A lot of F-bombs got dropped on stage at the Coalition for Innovative Media Measurement’s (CIMM) summit in New York City earlier this week. And no, probably not the F-bomb you’re thinking of. The post CTV Still Has A Fraud Problem appeared first on AdExchanger.

At approximately 1:30 pm EST on April 9, President Trump announced a 90-day pause that dialed most of his planned tariffs back to 10% – unbeknownst to the AdExchanger editorial team, which was in the midst of recording this episode of The Big Story podcast analyzing the impact of tariffs on the advertising industry. In other