AdGood, a nonprofit with a streaming ad platform and a mission to help other nonprofits access streaming media, officially launched during CES in Las Vegas this week. The post Meet AdGood, A Nonprofit That Helps Other Nonprofits Buy CTV Ads appeared first on AdExchanger.
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During CES, Comcast debuted a plan to expand its reach among small business and regional advertisers with a new offering called Universal Ads. The post Why CTV Wants To Go Small; Google Display & Video – & Streaming? appeared first on AdExchanger.
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Geoff Calabrese has left Omnicom and will join Publicis Groupe as the holding company’s chief commercial officer. Calabrese, who was most recently chief executive officer of North America Investment at Omnicom Media Group, will oversee client commercial engagements across new and existing partnerships, and will be responsible for the development and delivery of commercial agreements….
Geoff Calabrese Leaves Omnicom to be Publicis Groupe’s Chief Commercial Officer Read More »
As the next season of The Traitors approaches, it’s a perfect moment to reflect on the drama of last season. If you’re late to the party, contestants arrive at a castle and discover whether they’ll be playing as ‘Faithfuls’ or ‘Traitors’. The role of the Faithfuls is to identify the Traitors among the group and…
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The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This week, Experian launched its own marketplace for third-party data vendors at the Consumer and Electronics Show in Las Vegas. But the idea first began to germinate last June with the release of Experian Third-Party Onboarding, a
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One subplot worth tracking as M&A ramps up this year: brand advertising — or, more accurately, its metamorphosis into a marketing-entertainment mashup. The days of this being mere theory are over. WPP teaming up with Universal Music Group for ad-fueled entertainment, talent agencies muscling into the ad industry, and the rise of new players like
For Philadelphia 76ers shooting guard Jared McCain, there’s more to life than basketball. Specifically, there’s 4.4 million followers on TikTok and 1.5 million on Instagram watching as the 20-year-old ballplayer dances, makes skits and posts sponsored content on behalf of Amazon and Yahoo. If you’ve been paying attention, you’ll know McCain isn’t an exception. Over
For brand marketers, creators and athletes are becoming interchangeable Read More »
When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover his second term, ranging from a focus on softer news stories to more social media monitoring and engagement. One head of social at a political news publisher, who asked to speak anonymously, said they
Omnicom continued to focus on advances and changes in search during CES this week, announcing a partnership with Amazon Ads and Omnicom’s Flywheel unit that enables access to five years of search data — a move Amazon is announcing today for its Amazon Marketing Cloud clean-room solution, and an expansion from the current 13 months
Subscribe: Apple Podcasts • Spotify Fast food and quick service restaurant brands had a rough go over the past few years as shoppers have tried to save a few bucks amidst rising grocery prices and inflation. Seemingly, parts of the brand playbook are seeing a rewrite with things like $5 deals to make consumers feel
How Domino’s CMO Kate Trumbull navigates inflation and reviving the brand Read More »
