Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Abbey Klaassan, CEO of independent performance agency Tinuiti, on this week’s episode of AdExchanger Talks. AI agents are only useful if the data feeding them is clean […]
The post Want AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First appeared first on AdExchanger.
