Marketing

Where firms play it safe with marketing, one brokerage breaks through.

Advertisers have been dealing with governance questions for years: privacy rules, data minimization, consent, dark patterns, kids – you name it. But now AI is adding another layer of complexity, and a lot of that work is landing on the same people who already juggle privacy, security and data governance. There isn’t yet a clear line

When Twitter began to unravel under new ownership in late 2022, Black users were among the first to look for the exits. Changes to content moderation and enforcement rattled communities that had long treated “Black Twitter” as a cultural home. Brands were rattled, too. The changes at Twitter left advertisers asking whether the platform remained

Going viral isn’t great; AI search is a nightmare; and CTV is forcing everyone to get along. The post Pity The Viral Product Hits; GEO Is The New SEO (Derogatory) appeared first on AdExchanger.

The introduction of agentic media planning and buying tools has brought programmatic advertising to a crossroads. But efforts to unite the media and ad sector and settle on a way forward are split between two groups both vying to become the industry’s pre-eminent forum — and their competing philosophies. In one corner, there’s the IAB

As generative AI floods the web with synthetic content, the creator economy was expected to offer something different: human-led, authentic alternatives. While there are wholly AI-generated influencers, and a report from Wondercraft said 80 percent of creators were using it at some point in their workflow, many believed brands would prefer the raw, human realness

Publishers have weathered every digital headache going — ad tech tax, murky supply chains, algorithm whiplash — but there’s a new one that, even in passing, makes jaws tighten: third-party content scraping. For some publishers, it lands as an even bigger affront than the ad tech tax they’ve spent years navigating — not a share

TikTok is no longer asking brands to repurpose their mobile content for billboards, it’s building the billboard creative from scratch. This shift is at the heart of TikTok’s preferred partnership with Vistar Media, which is responsible for translating TikTok’s creative into formats that work across out-of-home screens. “When agencies or brands are creating really compelling

Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour, AI. Plus: the topics that were conspicuously absent from the conference. The post What’s POSSIBLE With AI appeared first on AdExchanger.

OpenAI appears to be getting ready to expand its ads business to Europe.  A code update to its conversion tracking pixel, which Digiday reviewed, points to the company building the technical groundwork needed to run advertising in the European Union. The update adds a consent management system, essentially a mechanism that lets advertisers ask users