Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in February. That’s an outlier in a market where many publishers are grappling with AI-driven shifts in search behavior and stubbornly […]
Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US Read More »
Scouting Out AI Search Yahoo is trying to convince publishers and media buyers that it’s not like other companies jumping on the AI bandwagon. During its NewFronts event this week, Yahoo touted its AI-based answer engine as a centerpiece of its efforts to bolster ad targeting and user experience. Yahoo Scout entered beta in the
Yahoo Says Its AI Isn’t Bad For Publishers; Movie Clippers Go Viral For Ad Bucks Read More »
This week’s Media Briefing recaps what publishers had to say about the impact of search referral traffic declines on their businesses, during the Digiday Publishing Summit’s closed-door town hall sessions. Summit after summit, this continues to be the most pressing issue publishing execs say they are facing. But this time, they also focused on how
Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 edition Read More »
This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery
Reddit’s new shopping ads are a play for beauty brands’ business Read More »
This story was first published by Digiday sibling Modern Retail. Practically every retailer is racing to adopt artificial intelligence throughout their businesses. But ensuring that these AI agents produce quality, consistent results is an additional challenge. Lowe’s is one of the retailers actively implementing AI to improve the customer shopping experience and to assist employees
Lowe’s is fighting to prevent AI agent overload Read More »
The play “Data” sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention. The post Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending appeared first on AdExchanger.
Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending Read More »
Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for brands and agencies.
How CTV advertising prepped for next-gen reinvention at NewFronts Read More »
As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function and via Suggested Places.
Apple rolls out ads for Maps as advertising revenue grows Read More »
The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.
TikTok pitches advertisers on bold new chapter under US joint venture Read More »
Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the speed of viral trends and surface data and popular creators to inform ad campaigns. Consiglieri, a boutique consultancy founded by
AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials Read More »
