More publishers are turning to AI-powered search and chatbot tools to make their sites stickier to users and offset the impact of zero-click search. HuffPost UK, Reach and USA Today Co., are among the latest to add a new AI answer engine toolbar from Taboola, to answer users’ questions with a few AI-generated paragraphs and […]
Taboola’s next act: an AI answer engine for publishers Read More »
The latest industry phrase keeping marketers awake at night is AI visibility. The so-called zero-click reality has ushered in a slew of tools promising insight as to when and where a brand is referenced in AI chatbots. Google users are less likely to click through links when an AI summary appears in the results, according
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism Read More »
YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide. The platform’s Creator Partnerships API, announced at the NewFronts earlier this sping, opens up creator performance data to a select group of third-party ad tech companies for the first time – who
Baller League has something rare in creator economy business circles: a plan that doesn’t end with it becoming a media company. Instead it wants to become a sustainable sports league. That’s not as obvious as the name suggests. Most creator-led sports properties have ended up caring more about the entertainment wrapper than the sport inside
Baller League’s creator strategy: reach is not the same as fandom Read More »
USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in the first quarter of this year, despite pressure on referral traffic and programmatic advertising. According to the publisher’s latest earnings published Thursday morning, “other” digital revenue — which includes digital content syndication, affiliate, content and AI partnerships, and licensing revenue — grew
Generative AI has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included. Reddit’s global average daily users increased by 17% year over year in Q1 to 126.8 million. In the US, daily users were up 7% YOY to a total of 53.5 million. And Reddit isn’t expecting
Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users Read More »
Roku’s two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings call. But streaming numbers aside, the company is finding ways to translate engagement into revenue. The post Roku Is Carving Out A Niche As A Low-Cost Alternative appeared first on AdExchanger.
Roku Is Carving Out A Niche As A Low-Cost Alternative Read More »
Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.
Meta and Google ad revenues soar thanks to AI, but big picture is blurry Read More »
The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.
How Nestlé turns creator content into brand-suitable ads at scale Read More »
The delivery platform has made value a central theme of its marketing efforts as it continues to struggle with market share.
Grubhub centers on value in monthlong loyalty push with Anomaly Read More »
