Will Gap’s new loyalty program meet the moment?
Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.
Will Gap’s new loyalty program meet the moment? Read More »
Marketing
TikTok, MLB tap into growing baseball fandom with expanded content tie-up
The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.
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Rising demand for principal media buying underpins WPP’s turnaround plan
Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top execs. Speaking as the once market leading agency group published a turnaround plan on Thursday (Feb. 26) to return the company to commercial growth in 2027, WPP Media boss Brian Lesser and chief
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How Coach co-created a campaign with Gen Z communities around the world
CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.
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Kayak pokes fun at millennial travel anxiety in new brand platform
The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.
Kayak pokes fun at millennial travel anxiety in new brand platform Read More »
How The Children’s Place embraces modern parenting with new brand platform
The retailer’s “It’s a Yes Day” platform is informed by shifting consumer dynamics that see kids increasingly influencing clothing decisions.
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Nestlé’s AI push brings new marketing tools into daily workflows
Nestlé is embedding AI into its marketing and sales operations, reshaping how teams plan campaigns and manage workflows. The company is rebuilding the infrastructure beneath its marketing systems to support artificial intelligence. Over the past year, Nestlé has taken steps to prepare its global teams to use AI in routine, revenue-related tasks and creative production.
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AI Feeds On YouTube Sponcon; MFA Comes To Podcasting
LLMs now rely on YouTube as a top source for citations – and that includes sponsored creator content. Plus: Generative AI makes it easy for made-for-advertising publishers to expand their playbook. The post AI Feeds On YouTube Sponcon; MFA Comes To Podcasting appeared first on AdExchanger.
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Urban Outfitters shifts its influencer strategy from reach to participation
Urban Outfitters is launching a creator program centered around the hyper-personalized engagement that comes with passionate micro-creators and their communities. The move marks a structural shift in the retail brand’s creator strategy, and sees it join a growing group of brands that are gamifying their creator programs — moving away from curated, one-off partnerships toward broad,
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Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools
This story was first published by Digiday sibling ModernRetail When Owen Spencer first started conversations about how artificial intelligence could be used for coding at sporting goods manufacturer Revelyst over a year ago, the first response was apprehension. This was when ChatGPT was first taking off, and Spencer, Revelyst’s former senior director of DTC applications
Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools Read More »