Marketing

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads. The post Can Content Drive Performance? appeared first on AdExchanger.

The second season of a series celebrating public art expands to a new city and encompasses documentary video, long-form editorial and social-first content.

Publishers have long been told their content and first-party data are their most valuable assets. And, as the agentic AI craze takes hold, publishers have been inundated with advice on how to adapt these assets for AI solutions. But what does it mean from a practical standpoint for publishers to prepare their content and data

Previsible said Google remains the main surface for AI-influenced brand discovery, even as ChatGPT dominates measurable referrals from standalone AI assistants. The AI discovery agency released the third edition of its AI Traffic Study, which tracks generative engine optimisation and modern search trends. The report covers data from November 2024 to May 2026 and analyses

Getting attention is one thing. Knowing how much of it an ad needs to drive brand recognition is something else entirely. Attention intelligence platform xpln.ai is making it its business to know the difference. The startup launched in 2022 with two core products, CEO and Co-Founder Fabien Magalon told AdExchanger: an attention measurement solution that

Everybody wants a bite of next year’s FIFA World Cup; Warner Bros. Discovery ventures into the Amazon; and ChatGPT has its favorite influencers just like we do. The post Two Broadcasters, One Cup; Handing Control To The Cloud appeared first on AdExchanger.

Less than three weeks after officially launching in the U.K., OpenAI is looking to expand its ad pilot across Europe, accelerating the international rollout of its ad business. The company is currently looking to hire a regional manager, ads solutions (EMEA), who will lead and scale OpenAI’s ad business across Europe, according to the careers

This week’s Media Briefing looks at how AI crawlers now reach publisher content, one year after Cloudflare’s default bot changes. Why the black market scraping economy still wins.  Netflix strikes video licensing agreements with Penske Media digital brands including Variety and Rolling Stone. From default blocks to ‘mixed-use’ bots The AI crawling environment for publishers

Earlier this month, Digiday+ Research reported that advertisers are embracing AI for social media and retail media marketing. However, advertisers are slower to adopt AI for influencer and CTV marketing. This is according to a Digiday+ Research survey of more than 100 marketing professionals in first-quarter 2026. Only one quarter of marketers (25%) said they