Marketing

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth, the investment arm of the Ontario Teachers’ Pension Plan. The post StackAdapt Secures $235 Million To Invest In Global Expansion And AI appeared first on AdExchanger.

Aly Nurmohamed is keenly aware of the problems faced by advertisers and publishers now that advertising IDs and data signals no longer tie them together. He spent a decade at Criteo, exiting as Global Managing Director of Publisher Partnerships in April 2020 (eek!) to join Permutive, where he was GM and COO for more than

Challenger Approaching Omnicom’s impending acquisition of IPG would create the world’s largest agency holdco – and Publicis is just fine with that. Although Publicis stands to lose its No. 1 status, Chairman and CEO Arthur Sadoun tells Ad Age that he’s happy to embrace a “challenger position” and capitalize on the potential fallout from the

Snapchat is vying for ad dollars dedicated to creators, touting monetization tools and its Gen Z audience — but three agency execs say they are not seeing dollars move over just yet. There is money on the table for TikTok rivals right now, given the roller coaster of TikTok’s status in the U.S. But Snapchat

The Super Bowl represents a high-stakes maneuver for top marketers. Mess up, and you’ve tipped as much as $8 million down the drain. Stick the landing, and you’ll have reached a third of Americans in 30 seconds. For the most part, the Super Bowl is reserved for brands that have already come to terms with

What was once a brand exodus from Twitter could be turning into a brand influx to X. Behind the scenes, some advertisers have been inching toward a return for months. According to four ad execs familiar with 2025 media plans, a quiet reconsideration has been underway with some of those advertisers weighing whether the platform’s

For years, X (known back then as Twitter) was the so-called second screen for the Super Bowl, where fans and brands huddled to react to Big Game moments in real time. This year, however, it’s unclear which social media platform, if any, will serve as the Super Bowl town square. At this year’s Big Game,

After promising growth in 2024 and early 2025, LinkedIn is doubling down on video with new tools and metrics. As of yesterday, creators on LinkedIn are able to track the average watch time of their videos. LinkedIn rolled out the new video metric amid a range of new features — such as improved video search