The weeks ahead of the Super Bowl are always a mad dash for marketers. The ones running ever-more integrated campaigns are dropping hints on social media and teasers for their Super Bowl spots, then comes the actual rolling out the spots and finding ways to move campaigns beyond the flash in the pan of the […]
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Dinosaurs, killer dolls, and Ethan Hunt, oh my! This year’s Super Bowl movie trailers are storming the field ahead of the Big Game as Hollywood seeks a return to the blockbuster summers of years past. To achieve that, the major movie studios are relying heavily on sequels, familiar franchises, and the occasional movie star or…
All the Movie Trailers From the 2025 Super Bowl Read More »
Criteo’s shares leapt more than 20% Wednesday morning after the company reported continued profitability growth and a strong financial footing. Investors rewarded Criteo despite the fact that total revenue actually ticked down year over year – from $566 million in Q4 2023 to $553 million last quarter – while its full-year revenue also decreased by 1% in
Criteo’s Investors Like Its New Enterprise Software Status (And Its Free Cash Flow) Read More »
Disney’s revenue rose 5% to $24.7 billion last quarter, up from $23.5 billion this time last year. But subscriber growth at The Mouse House looks less promising. The post As Disney+ Loses Subs, Can ESPN And Bundles Reverse The Tide? appeared first on AdExchanger.
As Disney+ Loses Subs, Can ESPN And Bundles Reverse The Tide? Read More »
A lower growth rate for YouTube came despite a U.S. election spending splurge while DeepSeek is putting pressure on generative AI initiatives.
Google’s ad revenue growth turns sluggish as industry clouds gather Read More »
Criteo’s latest earnings call represented the passing of the baton between outgoing chief executive Megan Clarken, and its incoming CEO Michael Komasinkski, with the former of the pair underlining the overhaul that marked her four-year term of office. “We no longer plan our business around the deprecation of third-party cookies,” said Clarken, later noting how
Criteo: ‘We no longer plan our business around the deprecation of third-party cookies’ Read More »
A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround plan.
Starbucks says ‘Hello Again’ by advertising around the Super Bowl Read More »
Pop-up experience ADWEEK House will open its doors ahead of Sunday’s Super Bowl 59 in New Orleans on Friday, Feb. 7, at The Historic Swoop-Duggins House. Registration is available here for the event, which will include group chats, networking, and sessions featuring brand and marketing leaders. The full list of guest speakers can be found…
ADWEEK House to Open Its Doors in the Big Easy Prior to the Big Game Read More »
Mountain Dew returns for the seventh time in the Super Bowl, and its Baja Blast flavor is front and center for the second consecutive year. Mountain Dew worked with creative agency Goodby Silverstein & Partners, and award-winning filmmaker Taika Waititi directed the ad. “The cultural impact of the Super Bowl is undeniable and having Mountain…
Seal Serenades Becky G in Mountain Dew’s Super Bowl Ad Read More »
