The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot Read More »
In the Ferrero brand’s first campaign since its U.S. launch in 2023, children do the talking via a dual-tracked effort by Anomaly.
Kinder Chocolate lets kids’ imaginations run wild in new campaign Read More »
Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.
Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’ Read More »
You’d think the United States Congress would have bigger things to worry about right now than figuring out where and when football games are airing… and yet. The post A Not-So-Modest Proposal For A Sports-Specific CTV Viewing Guide appeared first on AdExchanger.
A Not-So-Modest Proposal For A Sports-Specific CTV Viewing Guide Read More »
Floods, hurricanes and record-breaking heatwaves aren’t usually seen as marketing opportunities. But for Science Moms, a nonprofit and nonpartisan organization composed of climate scientists who are also mothers, these moments are key. Their goal of raising climate change awareness hits home especially hard during extreme weather events. People tend to seek out information about a
Nonprofit Generates Climate Change Awareness Using Real-Time Weather Signals Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The New Thought Leadership? appeared first on AdExchanger.
Comic: The New Thought Leadership? Read More »
TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard time with “the taxonomy problem.” The post The Macros Or The Attros; Another Twist In The Trump Tariff Drama appeared first on AdExchanger.
The Macros Or The Attros; Another Twist In The Trump Tariff Drama Read More »
Digiday editors asked the Digiday+ community for any questions it had during their first Ask Our Editors event on Thursday, which covered off expectations for the Google trial, updates on M&A activity and privacy workarounds. Digiday editor in chief Jim Cooper kicked off the conversation between Seb Joseph, executive director of news and Ronan Shields,
Digiday+ Presents: Ask Our Editors on Google trial outcomes, M&A activity Read More »
Accenture Song is in for change, as its leader and creative power, David Droga, steps upstairs to the parent company Accenture’s corner office as vice chair. Droga, considered by many to be one of the last of a generation of creative agency leaders, is being replaced by Ndidi Oteh, who’s been running Accenture Song’s Americas
The Rundown: What Droga’s move at Accenture Song means for a creative group in flux Read More »
This article was first published by Digiday sibling, Modern Retail. As brands recalibrate their marketing budgets amid a tough economy, they’re trying to get the most bang for their buck this summer. While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention ahead of
