Alphabet is beset on all sides. Antitrust suits across the world portend potential major breakups of the business. Google’s collecting nine and 10-digit fines like they’re going out of style. Its iron grip on the global search market might be loosening at last. All of which is to say, Alphabet’s earnings are absolutely unaffected. The […]
The Alphabet Moneymaking Machine Grows Despite All Challenges Read More »
There was a time when most Super Bowl commercials didn’t feature a celebrity. No Serena Williams. No Payton Manning. No Martha Stewart. In 2010, only about one-third of Big Game spots included a well-known actor, athlete, or musician, according to television analytics firm iSpot.tv. This changed in 2018, when famous faces appeared in the majority…
Why Celebrities and the Super Bowl Aren’t Likely to Part Ways Read More »
Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging. The post Pain Relief Brand Panadol Taps CreativeX For Help Making Its Ads More Diverse appeared first on AdExchanger.
Pain Relief Brand Panadol Taps CreativeX For Help Making Its Ads More Diverse Read More »
As Musk digs deeper into politics, a number of big brands are looking to resume their ad spend on X.
Sociable: Will Elon Musk’s growing political ambitions help or hurt X? Read More »
The avuncular character, who has not appeared in the chain’s marketing for decades, is featured in videos that include an Ancestry partnership.
McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake Read More »
The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a video spot and skincare kit.
Bliss takes on ‘Sephora kids’ in a bid for elder millennials, Gen X Read More »
Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers. The post Brands, It’s Time To Test Those
Brands, It’s Time To Test Those Alt IDs Read More »
An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industry’s sharpest minds are claiming that we are entering the Outcomes Era. Instead, I posit that we have been in the Outcomes Era for over a decade.
Goodbye, Outcomes Era: Why Quality Will Define The Industry’s Future Read More »
Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert less. The post Paramount And Nielsen Get Back Together; The Clicks Aren’t Coming appeared first on AdExchanger.
Paramount And Nielsen Get Back Together; The Clicks Aren’t Coming Read More »
The Super Bowl is a pricey party. But it’s not the only joint in town. Shared moments like the big game — which last year was watched by an average of 123.4 million U.S. viewers, second only to the Apollo moon landing in July 1969 — are more valuable than ever. Getting a brand in
Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025 Read More »
