The app development industry in the UK is flourishing. In 2025, it is projected to reach a market size of £28.3 billion, reflecting the increasing demand for mobile applications and web apps. Whether for start-ups looking to launch the next big innovation or established businesses aiming to enhance customer engagement, app development has become a… […]
UK app development costs in a £28.3bn industry Read More »
The plant-based beverage brand teamed with actor Chris O’Dowd for a collection of positive affirmations and its latest campaign.
Califia Farms drops purpose-driven ‘Green Album’ to boost plants, people Read More »
Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster.
Welch’s CMO on shaking off staid marketing, embracing experiential Read More »
These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be responsible for overseeing different parts of a campaign, or even separate campaigns with entirely different goals. And as brands bring on new agency partners,
Data Sharing Across In-House And Agency Teams Is Hard. Basis Wants To Make It Easier Read More »
This year’s Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment. But a couple of commercials in the lineup still managed to stir some controversy. The post Super Bowl Advertisers Tried To Play It Safe – But Some Commercials Still Caused Controversy appeared first on AdExchanger.
Like And Subscribe YouTube is officially bigger on TV than it is on mobile and desktop, Variety reports. According to CEO Neal Mohan, TV is now the No. 1 device for YouTube in the US by watch time, as per Nielsen’s measurement. For advertisers, this means the money they spend on programmatic YouTube ads gets
YouTube Won TV, Or Did TV Win YouTube?; Down Like A Leads Balloon Read More »
Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during the Big Game. The move wasn’t intended to simply put together a user-generated Super Bowl spot, as it has been in years past. Instead, Doritos is looking to further its connection to the creator economy. This year, about 2,200 spots
Inside Doritos’ ‘creator-led’ marketing strategy Read More »
This week’s Future of TV Briefing features an interview with Tubi CMO Nicole Parlapiano about the Fox-owned free, ad-supported streamer’s Super Bowl broadcast. Tubi’s big game YouTube’s TV inflection point, Netflix’s video podcast plans and more Tubi’s big game My sister hadn’t heard of Tubi before Sunday. But if it weren’t for the Fox-owned free,
Future of TV Briefing: A Super Bowl streaming post-mortem with Tubi’s Nicole Parlapiano Read More »
It looks like Snapchat’s hard efforts to win over small- to medium-sized businesses (SMBs) are finally starting to pay off. The platform has been really focused on improving its direct response business, which includes expanding data partnerships, more ad products, simpler buying and automation tools, such as its recently announced AI-powered Smart budget optimization feature
Snap sees growth opportunity in SMBs Read More »
This is a story about how generative AI helped a media agency CEO do the job of several people over the course of a few days. It’s the experience that Dave Gaines, the CEO of Media By Mother, had when he was asked to deliver an RFI, which led to an RFP, for a global
How Media By Mother’s CEO wrote a quick, noteworthy pitch using generative AI Read More »
