The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, honor the next generation of leaders leaving their mark in their industry, with 10 years of experience or less. The winners demonstrated an ability to innovate and execute creative strategies that push their respective companies forward. They also have strong leadership qualities that […]
This State of the Industry report, sponsored by PadSquad, explores how brands and agencies deploy interactive videos for more relevant and engaging advertising experiences. The digital video advertising market surpassed $191 billion in 2024, yet brands face an increasingly difficult challenge: capturing and maintaining audience attention in an oversaturated media landscape. Traditional video formats are
Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name.
M&M’s promotes cross-generational unity with new creative platform Read More »
New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re looking at on their screen.
Apple takes measured approach to AI updates at developers conference Read More »
Related Insights Brand Safety How ‘The Godfather of ad tech’ aims to ‘reimagine’ brand safety and challenge the status quo Read More Three months since the unveiling of its agentic platform and Scope3, the latest startup from noted ad tech personality Brian O’Kelley, has unveiled a host of partnerships, including tie-ups with TikTok and Omnicom
Scope3 inks TikTok sustainability pact, reveals Brand Stories tie-up with OMG Read More »
The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you will. The DSP on Tuesday announced new account features with Instacart in the US and Ocado elsewhere around the world. Those online grocery platforms’ product catalogues will be placed directly
Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also rolled out an updated version of the image generator first announced in 2023. The video generator, which is now free to use
Amazon Ads Launches New AI-Powered Video Generation Tool Read More »
The solution, which creates six videos based on the input of a product ID, comes as rivals like Google and Meta are ramping up similar offerings.
Amazon widens access to video generator as AI ad tools gain traction Read More »
Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher. According to the IAB, 94% of US advertisers are worried about tariffs, and 45% plan to cut budgets as a result. Similarly, Gartner found that nearly 40% of CMOs are seeking to reduce labor costs this year.
When Marketing Budgets Are Threatened, Data Clarity Is Currency Read More »
Shein is under fire from European consumer groups who say the fashion retailer uses manipulative online tactics to push shoppers into buying more. A formal complaint was filed with the European Commission this week by the European Consumer Organisation (BEUC) and 21 national watchdogs. They argue that Shein’s website and app rely on “dark patterns”…
Shein accused of using manipulative online tactics in EU complaint Read More »
