Uncertainty over the evolution of the ad tech sector has defined its public conversations in the 2020s, but amid talk of strategic pivots some of the sector’s leading names are turning to startups. Sources tell Digiday that ad tech verification company DoubleVerify has invested $1 million in the Europe-based venture capital firm FirstParty Capital, which […]
Amid uncertainty, ad tech mavens turn to startups Read More »
With a total viewership number of 127.7 million in the United States alone, it is easy to see where all the cable viewers went on Super Bowl Sunday. Viewership plummeted while the Big Game unfolded in New Orleans, but the status quo remained the same. Fox News once again had the most total viewers of…
Sunday, Feb. 9 Evening Cable News Ratings: News Ratings Plunge During Super Bowl LIX Read More »
The onset of the Super Bowl weekend brought a decreased interest in news as all attention turned to the Big Game in New Orleans. Fox News led the way as per normal, while CNN won its battle with MSNBC for second place in the Adults 25-54 demo. As a bonus, it also finished in the…
The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel has acquired Nexta. Terms of the deal were not disclosed. Nexta, a Copenhagen-based startup, brings 30 to 40 new employees to Kevel. Kevel, the one-time Adzerk ad server, refocused as an on-site retail
Kevel Extends To Walled Garden Retail Media With Nexta Acquisition Read More »
An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.
Adidas tackles sports sideline pressures with ‘You Got This’ campaign Read More »
Marketing mix modeling is a pain in Maor Sadra’s butt. And not only because some people have mistakenly assumed that his incrementality measurement startup, INCRMNTAL, uses MMM technology. (“We are not MMM!” Sadra states emphatically for the record on this week’s episode of AdExchanger Talks.) The problem is that many measurement companies are promoting MMM
Measurement Real Talk, With INCRMNTAL’s Maor Sadra Read More »
Oracle, Microsoft and Amazon are among those looking at partnering with the app.
Sociable: Big tech players emerge as likely partner for TikTok US Read More »
We may have just finished football season with a blowout Super Bowl, but women’s sports is where the real competition is at — at least from an ad marketplace point of view. Publicis Media just this morning announced it’s launching a dedicated women’s sports investment unit within Publicis Sports, called Women’s Sports Connect (WSC). Targeting
Publicis Sports creates dedicated women’s sports unit Read More »
On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to create real-time models for targeting ads. The post Inuvo’s New Audience Model Generator Claims To Target People Without Being “Creepy” appeared first on AdExchanger.
Inuvo’s New Audience Model Generator Claims To Target People Without Being “Creepy” Read More »
On a muggy morning in New Orleans–the day before the Super Bowl–Publicis Media hosted a brunch with some of the biggest execs in women’s sports. The gathering was also a pre-launch party for Women’s Sports Connect, a new offering available today from the media agency that’ll make it easier for clients to advertise across women’s…
How Publicis Media Is Betting on Women’s Sports Read More »
