Instagram Reels might be the current closest social media experience to TikTok, but can it seize upon its competitor’s stumble in the U.S. to overtake a major rival? Reels is similar in user experience and content to TikTok, which puts the Meta app in a strong position as the ByteDance-owned app remains in flux. But […]
Why TikTok’s loss might be Instagram’s gain as Reels grows in content and audience Read More »
Reddit wrapped up its first year as a publicly traded company with its Q4 earnings report on Wednesday. The social platform took a major step forward in 2024, passing $1 billion in revenue for the first time – improving on the $804 million in annual revenue it reported in 2023. Reddit’s total Q4 revenue was
Billion-Dollar Reddit Upvotes AI Search, Downvotes Google’s Algorithm Read More »
AppLovin’s stock popped by more than 28% in after-hour’s trading Wednesday on the news that it plans to offload its entire apps business at a $900 million asking price by next quarter. This isn’t a surprise. AppLovin has been talking about prioritizing its software platform for several years. But signing a term sheet to fully
AppLovin Is Divesting Its Apps Business To Become ‘A Pure Advertising Platform’ Read More »
Oh my, oh my. “For the first time in 8.5 years as a public company, our results came in below expectations,” The Trade Desk CFO Laura Schenkein told investors during the company’s Q4 and full-year 2024 earnings reports on Wednesday. “It was on us,” she said. When the company sets revenue guidance, as opposed to
The Trade Desk Promises Big Changes After Missing Its Q4 Guidance Read More »
The Trade Desk saw its stock price plunge by as much as 26% after it issued its first-ever quarterly earnings miss, i.e., its market capitalization lost billions of dollars of value despite double-digit growth. It was the first in its eight-year run on the public markets, with CEO Jeff Green keen to show his company
Brands are sending their condolences to Duolingo after fresh information emerged about the mysterious death of its iconic green owl mascot, Duo. The language learning app killed off Duo on Tuesday, sharing an announcement stating authorities were investigating his cause of death. “We’re aware he had many enemies, but we kindly ask that you refrain…
A Cybertruck Killed the Duolingo Owl. Netflix, WHO And Others Are Commiserating. Read More »
Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory. D/Cipher+ – plus sign product nomenclature is officially inescapable – was announced during the publisher’s Q4 2024 earnings call on Wednesday. DDM reported $522 million in overall Q4 revenue, a 10% year-over-year improvement. Ad revenue was up 3% YOY, in part due
Dotdash Meredith Brings Its Contextual Targeting Solution To The Open Web Read More »
If you walked into a museum, you could probably identify a number of artworks from across the room. You don’t need to be an expert to spot a Picasso. In the same way, even if you’re not a car aficionado, I bet you’d recognize the Volkswagen “Think Small” advertisement. I’d argue it’s the most well-known…
65 Years Ago, DDB Dared Americans to ‘Think Small’ Read More »
Like Kendrick Lamar during the Super Bowl halftime show, Interpublic Group CEO Philippe Krakowsky had a message for all the haters out there: the impending Omnicom merger won’t affect IPG’s ability to do business in the meantime. The post IPG Was Down In Q4, Plans To Restructure Before The Omnicom Merger appeared first on AdExchanger.
IPG Was Down In Q4, Plans To Restructure Before The Omnicom Merger Read More »
The delivery platform is offering special “spicy” bundles for the holiday that feature its first partnership with an intimate wellness company.
DoorDash suggests a ‘Threesome’ in racy Valentine’s Day ads Read More »
