Developing AI content licensing marketplaces are introducing new pay structures for how publishers could be compensated for the content they allow AI systems to access. Publishers and tech companies are determining how to scale compensation to match the value of the content publishers are allowing AI systems to access. It’s another sign of the evolution […]
WTF is pay per ‘demonstrated’ value in AI content licensing? Read More »
What if the agency holdcos have got it wrong? Over the past month, the groups have settled on a familiar investor script when framing their financial fortunes: AI as margin defense, integration as operating leverage, scale as a moat and automation as productivity. It’s a tidy frame — a way to signal that generative tools won’t
The agency holdcos have an AI story, but not an AI business model Read More »
Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into always-on, gamified creator programs. These creator programs reward smaller creators for consistent content, signalling a shift in how brands engage and scale influencer marketing. “It reflects
Why more brands are rethinking influencer marketing with gamified micro-creator programs Read More »
Agencies have a compute problem. As AI takes over more of their day-to-day work, from writing copy to generating performance reports, it’s introducing a new and deeply unpredictable cost center. Every prompt, every output, every round of agentic back-and-forth costs tokens, and those tokens are variable in ways that neither agencies nor their clients know
Bold Call: AI compute costs are the future of the upfront… and principal media Read More »
The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money. The post Feeding A DSP With Shopper Data appeared first on AdExchanger.
Feeding A DSP With Shopper Data Read More »
A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics and influencers, executives indicated.
How WPP aims to cut down agency complexity with its Elevate28 strategy Read More »
Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond.
Campaign Trail: Bosch builds cute robots to push windshield wiper innovation Read More »
The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering consumer sentiment.
How Progressive balances AI use with authenticity as scrutiny persists Read More »
Who says TV is the only media channel that could benefit from converged buying? The post Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos appeared first on AdExchanger.
Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: CAPI-baras appeared first on AdExchanger.
