Marketing

After years of watching AI products treat their journalism as a free buffet, publishers have formed a coalition to create a new standard that tracks how AI systems access their content at every step. The Standards for Publisher Usage Rights initiative, dubbed SPUR, has gathered momentum since its March launch, signing its first U.S. founding […]

NASCAR draws roughly half the television audiences it once attracted a decade ago, just as Formula 1 has surged in popularity among American motorsports fans. In response to both pressures, the homegrown racing league has been quietly retuning to its consumer brand and sponsorship operations simultaneously. To refresh its image and appeal, NASCAR launched a

As the media industry absorbs the massive amount of accounts changing hands in the first half of 2026 — and braces for what could be an equally active second half, with Coca Cola in play — it’s a busy time for the world of consultancies that help guide marketers to which agencies they should use.

As the 2026 FIFA World Cup nears its conclusion, a parallel broadcast has emerged alongside the official TV feed: creator-led livestreams from inside the stadiums and FIFA fan zones on Twitch and YouTube. This creator coverage isn’t color on top of the main feed — it’s a new broadcast layer built around community, drawing in

A year ago, agentic advertising was mostly theoretical. AdExchanger Managing Editor Allison Schiff sat down with Vlad Stesin, CEO and Co-Founder of Optable, to talk about what’s actually changed — and which companies are doing real work rather than chasing the buzzword. Stesin breaks down why workflow automation is the unglamorous but essential starting point

What does it take to sell “media quality” in 2026 when AI is generating the content and helping place the ads? That’s a question that Lidiane Jones, the newly appointed CEO of Integral Ad Science, will have to grapple with as she takes over from Lisa Utzschneider, who, it was announced earlier this week, is

The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art. The post LinkNYC Kiosks Have Started Airing World Cup Games – TV Ads And All appeared first on AdExchanger.

What does espresso have to do with running clubs? More than you’d think. Turns out, people who run at 6 am need something to get them out the door, and Nespresso wants to be that thing. But rather than building its own run clubs, Nespresso has been looking to embed itself in communities where coffee

Intuitive Change 2026 has been an eventful year for Intuit’s media business on multiple fronts. In April, the company announced plans to shut down SMB MediaLabs, its ad network for small and local businesses. The idea behind SMB MediaLabs, which launched in 2023, was to retarget QuickBooks customers around the web. Then, just last month,

Marvel has its Avengers movies. Advertising has mediapalooza. Every few years the biggest media budgets get thrown into review, agencies scramble to hold their accounts, and the trade press reaches for the same nickname. And every time, the industry convinces itself this cycle will be the one that actually changes things. It never quite does.