Marketing

Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir Pradhan as VP of product for merchant marketing in November 2025. There is no product called “Merchant Marketing,” as Pradhan told AdExchanger.  But merchant marketing is the way the company thinks about its […]

Patrick Harris is going after the performance dollars that usually go to Google and Meta.

A lot of the conversations folks have in Cannes are the same ones they’re having at home, the only difference being that both parties are wearing sunglasses and linen shorts. One of those recurring threads is audio. Not unlike gaming, audio commands time and attention, but the ad dollars haven’t caught up. It’s a head-scratcher

Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars.  But behind the scenes, ad buyers and buy-side ad tech execs exhort Netflix for more data in order to justify their spend, according to two sources with direct knowledge of the matter.  Both sources, who

Premium media owners have one commercial asset that generative AI cannot reproduce at scale: the trust audiences place in their brands.  Every other historical advantage publishers once had with audiences – voice, expertise, production quality – is being flattened by AI systems that churn out good-enough output in seconds.  Zero-click AI search is strangling distribution,

Despite the heat and the humidity, AdExchanger’s Cannes coverage continues, featuring all the hottest news and gossip straight from the Croisette.  Check out our latest Cannes coverage from editors Sarah Sluis, Allison Schiff and Lynne d Johnson in our separate Cannes briefing! Look At These Ads! (Alexa, Play Despacito) This year’s Cannes Lions also happens

This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns. In graphic detail Fox’s upfront haul, Instagram’s CTV app and more In graphic detail Streaming is on the verge of becoming primarily an ad-supported

With half the industry’s dealmakers and powerbrokers gathered in the south of France this week, agencies have been falling over themselves to boast AI agent-related tests, case studies and partnerships. They’re not just competing with each other, but rather against the chance clients will use the same technology to bring more of their marketing operations

Subscribe: Apple Podcasts • Spotify Spotify has spent the last year overhauling its ads business to try and persuade advertisers that it’s more than just an audio buy. Last year, its ad business was “moving too slowly,” as CEO Daniel Ek put it last year, according to Business Insider. Now, the streamer has overhauled its