Marketing

With its sunny skies and vacation-y atmosphere, the Cannes Lions is a place of optimism, where the industry sees its woes through rose-colored glasses. Which means the uncertain global economic climate and the political landscape back in les États-Unis haven’t been emphasized. But discussions about AI – which is disrupting ad agencies, ad tech and

Charlotte Maines, Head of Fire TV, Alexa, and Tablets at Amazon, joins AdExchanger to discuss how AI is revolutionizing content discovery, advertising, and the connected home. From personalized recommendations to voice-powered engagement, she reveals how Amazon’s ecosystem is driving immersive brand experiences. Discover how AI and cross-device innovation are shaping the future of streaming and

Publishers need a lot of things. They need to collect more first-party data; they need their readers to authenticate; they need reliable, consent-based information to maximize their ad revenue. Easier said than done. The majority of people don’t subscribe and log into publisher sites; they hit a paywall and immediately bounce elsewhere with a click

Generative AI mania is transforming how users find information on the internet. And, as referrals from traditional search drop off, some publishers are scrambling to strike licensing deals that will ensure their content gets surfaced – and cited – by AI tools. Financial news outlet Benzinga isn’t new to the licensing game, said Clint Rhea,

We’ve seen this movie before. A new tech-fueled, transformative business opportunity emerges; irrational exuberance takes over; and the bubble ultimately bursts. This is what happened 25 years ago with the dot.com era and then, much less spectacularly, with the programmatic, personalized digital advertising era and its poster boy for bad behavior, retargeting. When it comes

Expect more ad agency holdco consolidation in the next year; people are starting to talk like ChatGPT; inside the weirdness of matching political funds. The post Is Agency M&A Just Getting Started?; Speaking The Bot Lingo appeared first on AdExchanger.

Spotify’s video podcast partner program is gaining traction with smaller creators drawn to its direct payouts — but major podcast networks remain hesitant, citing the lack of dynamic ad support for subscriber-only content. Spotify launched its Partner Program in January, giving creators their first opportunity to share video content, and receive a cut of its

When podcast networks started using AI to translate shows into other languages last year, media buyers were skeptical. Voices ranged from awkwardly robotic to wildly inaccurate. The tech has come a long way since then — which is why iHeartMedia chose to take its time. More than a year after iHeartMedia execs told Digiday they