Marketing

This Tactics + Insights guide, sponsored by Vistar Media, explores the opportunities that arise from integrating branding and performance marketing channels. As part of this report, Digiday and Vistar Media surveyed 113 marketing professionals to learn more about how they balance and prioritize budgets and objectives across both approaches. Marketers face constant pressure to build […]

This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services as ESPN surrenders some sports rights. Streaming’s moneyball era YouTube’s subscription-lite plan, Disney’s and Warner Bros. Discovery’s bundle boost and more Streaming’s moneyball era Bleh. It’s definitely trite to describe the state of streaming businesses as being in the

If the past few decades have proven anything, it’s this: Consumers and businesses expect constant innovation, and brands must evolve or perish. Mediocrity won’t cut it. That’s where AI can help, even if it brings a sense of uncertainty. While some marketers fear that AI will replace them, the reality is far more interesting. Instead

Digital marketing strategies took centre stage on the first day of the Digital Marketing World Forum (DMWF) Asia 2025, as industry leaders gathered on February 26 to address the transformative impact of AI integration and evolving consumer behaviours.  The well-attended opening sessions at Marina Bay Sands in Singapore provided valuable insights into how marketing professionals…

AI marketing evolution is transforming how brands connect with audiences, with personalisation replacing generic messaging strategies, according to Semrush’s international director of sales, Justin Barrett. Speaking at the Digital Marketing World Forum in Singapore on February 26, 2025, Barrett shared insights on how artificial intelligence is reshaping marketing practices and how SaaS platform Semrush is positioning…

Artificial intelligence (AI) is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns. Your refrigerator and maybe even your toothbrush have AI embedded in them. Or at least that’s what it says on the box. There are many open questions for marketers who want to implement AI-driven ad tech

Earlier this month, many of us let out a collective groan as we received that dreaded message: “Have you seen the latest Adalytics report?” Cue the usual discussions of the ad industry’s latest horror story. Making matters worse, the Adalytics report on advertisers monetizing child sexual abuse material came just a week after DeepSee.io’s disclosures

Short Stacks Since YouTube first created Shorts, its short-form vertical video feed (who are we kidding: its TikTok copycat), the company has struggled to get the program off the ground. Wait a minute. Off the ground? As of last May, YouTube disclosed that Shorts vids had been viewed more than 5 trillion times in the

Podcast subscription businesses are maturing. As podcasters continue to develop this revenue stream, they face a challenge that publishers have grappled with for years: churn. It was a topic that came up at last week’s On Air Fest podcast business summit. More podcast subscription offerings are hitting annual milestones, meaning more data is coming in,

Away from headlines discussing the fissures between government and Big Tech, particularly those with a trans-Atlantic bent, representatives of the digital ad industry are attempting to woo policymakers by underlining their economic impact on the region. Google is poised to face fresh charges, this time for breaching the EU’s Digital Markets Act. The news comes hot on