Commerce media is having a moment — and with a market expected to exceed $112 billion in 2025, according to the Winterberry Group, it’s easy to see why. But people keep mixing up retail media and connected commerce, casually swapping one buzzword for the other. They share some DNA, but conflating them is like mistaking […]
WTF is connected commerce? Read More »
Liner, a South Korean AI search engine, has been testing ads in the U.S. and Europe using a traditional cost-per-click model. But unlike Perplexity, which is working to attract advertisers with a CPM model, Liner thinks CPC is still more measurable. The company is currently testing three formats: ads that show up above and below
Why a Samsung-backed AI startup is testing AI search Read More »
AI marketing strategy has transformed from a speculative experiment into a critical business driver, with companies now seeking measurable ROI rather than simply testing capabilities, revealed HubSpot’s senior marketing director APAC, Kat Warboys, at the recent Digital Marketing World Forum (DMWF). In her session “From Hype to Reality: AI’s Evolution from Buzzword to Growth Essential,”…
AI marketing strategy: How HubSpot’s APAC director is humanising automation Read More »
There’s been no shortage of headlines in the last year detailing how X (formerly Twitter), under current owner Elon Musk and CEO Linda Yaccarino, has had a fraught relationship with the advertising industry — sometimes resulting in legal swings taken at some of its players. Market research firm Forrester on Tuesday issued guidance to its
Tina Iannacchino, vp of publisher partnerships, North America, Seedtag As consumers shift from traditional cable to on-demand streaming services, advertisers can reach and engage targeted audiences more effectively than previously possible. However, the challenges of disparate log-level data and inconsistent data-sharing practices have stymied the potential of CTV. To fully unlock the power of CTV,
The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber seeing the largest gains.
Retail media’s impact on holiday advertising rises: Sensor Tower Read More »
CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.
How Powerade’s March Madness campaign takes aim at Gatorade Read More »
Forget ramping up. Maybe it’s time for the online advertising industry to ramp down. That’s the idea behind InfoSum’s guerrilla marketing campaign, which launched this week to coincide with LiveRamp’s annual RampUp conference, held this year at the Marriott Marquis in San Francisco. The campaign, which includes out-of-home activations, is targeted at the more than 2,000 marketing
InfoSum Has An Irreverent Message For The People Attending LiveRamp’s RampUp Read More »
As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app advertising (IAA) spend from non-gaming advertisers, but we’re about to see the flood gates opened by a major tech innovation: modern machine learning (ML) algorithms that turbocharge
Beyond ‘Gaming for Gamers’: Why Non-Gaming Advertisers Are Flocking To Gaming Apps Read More »
For publishers, digital advertising is a lot like playing craps, says Justin Wohl, VP of strategy at publisher tech platform Aditude. Just like at the craps table, the programmatic ecosystem is filled with noise from hangers-on shouting suggestions for new, risky bets publishers should take, Wohl says, on this week’s episode of AdExchanger Talks. But
How Publishers Can Place Safe Bets In A Rigged Programmatic Game Read More »
