Marketing

Retail media networks (RMNs) have grown rapidly, with spending representing a fifth of global advertising in 2024. Now, the rise of commerce media is shifting spend and further blurring lines between advertisers and publishers. With over 100 RMNs in the US alone, commerce media is expanding across verticals like travel, finance and health care. This […]

The Home Run When every ad impression is carefully bid on and monetized, it’s hard for advertisers to score outsized wins. Mailchimp probably wouldn’t have been able to sponsor the entire Serial podcast, which became a smash hit, if it had been possible to buy podcast ads programmatically back then. The exception is sports. There

LinkedIn has introduced a range of creator metrics aimed at giving brands and marketers deeper insights into the platform’s influence and ROI. As of Wednesday (May 28), LinkedIn creators can now track how many profile views and followers they gain from each post, as well as how many times each post generates a click on

Google’s rollout of AI Mode to search has rattled publishers, reinforcing fears of a future where the platform stops sending traffic to publishers’ sites outright in lieu of their AI-generated summaries.  While that may still be a ways away, Google’s other generative AI search feature AI Overviews has already given publishers a glimpse into a

This week’s Media Briefing looks at advertising spend going to publishers, and which categories are faring well and not so well. Q2 ad revenue is pacing well, but publishers are dealing with some delays and jitters from advertisers. Politico’s newsroom in legal fight with management over AI use, Washington Post tech workers unionize, and more.

The recent reframing of Meta CEO Mark Zuckerberg’s public image as an unabashed figure with more “masculine energy” has sparked controversy in recent years, primarily due to the associated political implications.  However, it was in an interview earlier this month that his comments to Stratechery, where he outlined his vision of Meta using AI to become

When the economy turns sour, marketers are the first in their businesses to taste it, especially the ones on in-house teams. Just last month, PepsiCo reportedly handed off parts of its internal creative studio to VaynerMedia, prompting some staff exits. Weeks later, Keurig Dr Pepper pulled the plug on its in-house creative team entirely, according

Lindsay Shelton, director, North America, VIOOH Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign. Brands need guaranteed access to premium screens — those high-traffic, high-visibility environments that turn heads to drive engagement and action — but traditional

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaii with his cat, on a Roblox-based activation.