New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the community directly.
Why Mars is putting its focus on Gen Z gamers with Razer partnership Read More »
PayPal Ads SVP and GM Mark Grether joins Allison Schiff at Cannes 2025 to reveal how PayPal is leading a new category with financial media networks (FMNs). Unlike traditional retail or commerce media, PayPal Ads leverages its powerful “transaction graph” to deliver seamless, high-frequency campaigns across the open web. Grether discusses the recent launch of
PayPal Ads Reimagines Retail Media with Storefront Ads | Cannes 2025 Read More »
The effort was brought to market in four months, an example of how brands have made moving at the speed of culture a top priority.
Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings Read More »
Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business. Many of them have some kind of marketing mix model (MMM) in place, yet still rely almost exclusively on last-touch attribution (LTA) to optimize their
MMM Is The Devil You Know Read More »
Cost Per Minimizing The CTV landscape is thriving. So why are CPMs going down? Per Digiday, although the CTV ad market in the US is reportedly poised to exceed $33 billion dollars this year, vendors have seen CPMs dip between 10% and 30% year-over-year, with the average nonpremium ad buy coming in below $30. What’s
The CTV Slump Advertisers Want; The CMA Isn’t Done With Google Read More »
Omnicom and Interpublic Group’s (IPG) $13.5 billion super-merger took a giant leap toward completion this week, following a qualified approval granted by the Federal Trade Commission (FTC). The conditions attached to the FTC’s green light are far from normal, however. They constrain the combined holding company’s ability to steer clients away from publishers or media
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine. The “You” in YouTube Let’s talk CTV in NYC Netflix’s traditional TV foray, Disney’s AI protections, YouTubers’ AI awakening and more The ‘You’ in YouTube A session titled “YouTube Decoded” featuring YouTube employees
Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work Read More »
As the ad industry barrels head first into AI for its efficiency, scale and automation, the topic of sustainability — or even the energy it takes to use AI — seems to be forgotten. Artificial intelligence has dominated conversations with marketers pouring over AI’s impact on creativity, media buying, productivity, staffing and everything else. AI’s impact on
The ad industry is obsessed with AI — but what about its energy use and sustainability? Read More »
This piece was first published by Digiday sibling WorkLife The AI revolution is happening at work whether people admit it or not. While leadership teams debate AI policies, employees are already using these tools, often in secret — and that can create an organizational blind spot that undermines innovation and oversight. That’s the word from Justin
Why employees are so secretive about using AI at work — and why they shouldn’t be Read More »
Platforms are having an identity crisis. Or maybe, it’s a rebrand. Whether they built their businesses on social graphs, short-form video or niche communities, the story from Cannes last week was the same: they’ve always been AI companies. That’s the new message being sold to marketers. The fact that AI rarely showed up in their
In the race for ad dollars, platforms seek to redefine themselves as AI companies Read More »
