Marketing

Out Of the Box DoubleVerify has agreed to acquire Rockerbox in a deal valued at more than $85 million, Axios reports. The deal marks another step in DV’s development from an impartial brand safety, anti-fraud and ad verification provider into something that more decisively targets and attributes campaigns. Rockerbox is one of the last standing […]

This week’s Media Briefing looks at the different standalone newsletter subscriptions publishers are using to convert more readers to pay up for content. Publishers’ standalone paid newsletter offerings are helping to attract new subscribers. Amazon is testing a program to pay publishers for traffic, YouTube hits 1 billion monthly podcast listeners and more. Standalone newsletter

Independent agencies have discovered their latest edge over the big guys: better tech.  They’re hiring CTOs, spinning up their own tech platforms, even reselling third-party tech they don’t own. Forget scale and leverage — the indie pitch now is agility, innovation and a tech playbook nimble enough to charm advertisers who don’t need (or want)

The creator economy is still growing rapidly but that growth isn’t always a benefit to creators. It’s already difficult to maintain a living as a full-time creator — even more so in recent years as new creators continue to flood the market. An estimated 3% of the U.S. population in 2022 was considered an influencer,

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to miss its revenue guidance. At least that’s the story from Magnite’s quarterly earnings report on Wednesday afternoon. Magnite, an independent SSP, earned