Marketing

Why the future of CRM isn’t more automation, it’s better judgement. In the last year, we’ve worked with dozens of businesses. In every single one of them, without exception, what the leadership team believed was happening and what was actually happening were different things. Not a little different. Meaningfully different. And in most cases, expensively […]

Every week, AdExchanger publishes a comic inspired by the world of ad tech, online advertising and programmatic. Often, one of the most fun parts of the process is coming up with the caption. We’ve had some great ones, like this instant classic. Well, now we’re turning to you for a little help – and the winner

Criteo joins OpenAI’s ad pilot; Google considers making its own AI landing pages; and the Supreme Court passes its own judgement (kinda) on AI. The post Criteo Joins ChatGPT’s Ad Pilot; Google Patents Gen AI Landing Pages appeared first on AdExchanger.

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and Instagram — and offers a concrete example of how the company is attempting to realize founder Mark Zuckerberg’s ambition to subsume all

Holding companies are having an identity crisis. Between mergers and acquisitions, whistleblowers and generative AI, clients are largely overwhelmed and confidence is shaken.  In the midst of scale and promises of AI-enabled tech efficiencies, BBDO is repositioning itself to court clients more proactively. The Omnicom-backed creative agency this month revamped what traditional account leadership looks

As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t come for free. LLM developers like OpenAI use tokens as a means of metering AI compute; the text you type into a prompt and the output

This story was originally published on sister site, Modern Retail. A couple of weeks ago, Scott Tannen, the CEO of home goods brand Boll & Branch, noticed something strange about a recent customer service ticket. A shopper claimed a set of sheets had arrived torn and submitted photos as proof.  But almost immediately, Tannen sensed

Subscribe: Apple Podcasts • Spotify Ads in ChatGPT have entered their trial run period. Instead of agency partners, it’s brands like The Knot Worldwide that find themselves at the helms of OpenAI’s ad push, navigating everything from performance metrics to infrastructure. The digital wedding planning platform is one of the first brands to advertise on