Marketing

A study by UCD Michael Smurfit Graduate Business School has discovered people tend to see AI as more rational than human decision-making, which, according to respondents, is most influenced by emotion. What makes humans human may just be our downfall. Led by behavioural scientists, Dr Suhas Vijayakumar, Dr Yuna Yang, and Dr David DeFranza, an

Yahoo is using the first ad campaign for Scout, its AI-powered search assistant, to focus on source transparency as AI search tools compete for user attention. Scout was launched in beta in January and is one of Yahoo’s main product priorities this year, according to Chief Marketing Officer Josh Line. The company is using the

Publishers that want access to programmatic CTV demand are under immense pressure to include alternative IDs like The Trade Desk’s Unified ID 2.0 in their bid requests. The idea is that these alt IDs enable omnichannel ad targeting, leading buyers to prioritize bid requests that include them. But who’s checking to see whether the data

Clip It To Win It  If attention is currency, clippers are generating the change in your wallet: It might not look like a lot but, eventually, it adds up. Clipping, which is the practice of creating short snippets of longer-form content, has become a standard media strategy for many creators, and is often outsourced to

This is an excerpt from our Digiday+ Research report “The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026,” which explores how marketers are navigating the opportunities and challenges AI brings as it becomes an indispensable part of marketing. The report is based on a survey of 142 brand and agency

Even though Omnicom’s commerce media unit Flywheel has been operating in close proximity to Omnicom Media since the parent company acquired it in 2023, the holdco quietly acknowledged on Monday that Flywheel has formally been moved under control of Omnicom Media global CEO Florian Adamski. Alongside Flywheel, Omni — the holdco’s operating system that connects

In our last update on Possible 2026, held last week in Miami Beach, its founders and owners declared their intention to launch a European installment of the conference, to be held in Lisbon in October of 2027. Both Christian Muche, co-founder and president of Possible, and Mark Shashoua, CEO of The Hyve Group, which owns

What works structurally for an individual creator doesn’t automatically translate into a scalable media company, and more founders may be running into that reality. Late last month, reports emerged that Unwell Network, the media company founded by “Call Her Daddy” mega creator Alex Cooper, faced high employee turnover because of an allegedly dramatic and frenzied

This week’s Media Briefing will examine how AI licensing revenue is starting to emerge as a meaningful growth driver for publishers this year, even as traffic declines continue to put pressure on some advertising businesses. Licensing lifts publishers in Q1 James Murdoch eyes Vox Media assets, newsrooms are using the World Cup to test editorial