Marketing

Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over the next five years. The post Expect “Very Negative Outcomes” As Advertising Growth Stagnates Into 2030, Predicts Madison and Wall appeared first on AdExchanger.

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising powerhouse?  The post Publisher SaaS Has Another Go; Can Roundel Escape Near-Earth Orbit? appeared first on AdExchanger.

Much of a marketer’s job today seems to be about recognizing the changes in the advertising landscape, pivoting to deal with those changes and experimenting along the way. It’s constant change and upheaval — not to mention the current economic climate and ups and downs of the tariffs, but I digress. To get a sense

Substack’s video push is starting to bear fruit — but the rise of video on the platform has sparked a debate about the platform’s identity and future within its creator community. The rate of video posts published on Substack has increased over the past year, with posts containing embedded videos accounting for 6 percent of creators’

The halfway point for the looming TikTok ban has passed, leaving more questions than answers – not only for users, but for advertisers, marketers and creators alike.  Back in January, TikTok was temporarily banned in the U.S. before President Trump signed an executive order extending the ban deadline for 75 days, marking April 5 as

Media agencies are finding more uses for AI to automate routine campaign tasks, but when it comes to creative content, the technology still fails to impress. At the Digiday Media Buying Summit in Nashville, agency leaders said generative AI still falls short in delivering high-quality creative output, even as more companies leverage AI to optimize

The growing contrast between different creator platforms’ approaches to moderation has made some creators in marginalized groups, such as women, queer creators and creators of color, view Twitch as a digital safe haven. Creator Joseph “Halfmoonjoe” Birdsong, who identifies as gay and said he has a mostly female and queer audience, focuses most of his time on

Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year revenue growth of $12 billion in Q4 – due in no small part to Uber Advertising. The post How Accenture Song Helped Uber Advertising Streamline Its Ad Sales Process appeared first on AdExchanger.