Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.
Publicis’ Coke media account win could be landing at just the right time Read More »
President Donald Trump has silenced Voice of America, the federally-funded news organization that has beamed its broadcasts abroad for over eight decades. On Friday afternoon, the Trump administration issued an executive order calling for the dismantling of the U.S. Agency for Global Media, which oversees the outlet. The following morning, over one thousand VOA employees…
Donald Trump Silences Voice of America Read More »
The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs for brands.
Wonder bets on retail media with Tastemade acquisition Read More »
The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market growth.
Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in Read More »
Even though the FIFA World Cup 2026 is more than a year away, Telemundo is getting a head start with the debut of a new late-night talk sports show that has an emphasis on soccer. On March 10, Telemundo premiered El Pelotazo, which airs live seven days a week and is hosted by Veronica Rodriguez,…
How Telemundo’s New Late-Night Sports Show Is Building Up to the World Cup Read More »
The Big 12 Conference spent the last several years rebranding itself, but a combination of campaigns, championships, and cultural shifts made it official. Big 12 Commissioner Brett Yormark took his job in August 2022, a little more than a year after the Supreme Court allowed athletes to benefit from name, image, and likeness rights deals,…
Big 12 Conference Rebrand Follows College Sports Reinvention Read More »
VML’s BAV Group, a specialty practice focused on data-driven branding, promoted Laura Jones to global CEO. She was previously chief strategy officer (CSO). Jones has been with BAV Group for nearly 10 years, assuming the CSO role in December 2020 and serving as the unit’s commercial and strategic head. Prior to that, she worked in…
Laura Jones Promoted to Global CEO at BAV Group Read More »
Artificial intelligence (AI) is opening up a world of possibility for businesses across all sectors. Supporting a host of professional services, from data processing and research to content creation and ideation, it’s become the ultimate labour and money saving tool, and its potential is only just beginning to be tapped. For marketing agencies, this is…
How AI is impacting marketing agency pricing Read More »
Lawyers are your friend, even when they ask you to take your medicine. Yeah, it’s a slightly mixed metaphor, but it accurately describes the dynamic that exists between many business people and their legal counsel. “When you go into the doctor’s office, you have the white coat syndrome,” Alysa Hutnik, a partner at Kelley Drye
Your Privacy Lawyer Just Wants To Help You Read More »
Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist. Principal media is the process where media agencies purchase media in advance, in bulk, and then resell it to their clients, often at a price that is higher than they paid but lower than what
Principal Media Has Potential, But Only With Strong Quality Controls Read More »
