Unilever’s chief growth and marketing officer Esi Eggleston Bracey has revealed that the company is integrating AI technology in its product shoots–and saving time and money in the process. Today (March 18), the exec said at Nvidia’s GTC Summit that the CPG giant has been experimenting with NVIDIA Omniverse tech on brands including Dove, Vaseline,…
Unilever’s CMO Says AI is Cutting Product Shoot Costs by 50% Read More »
The start of daylight saving time may have negatively affected the evening newscasts. Viewership declined in total viewers and the Adults 25-54 demo when the clocks fell back one hour during the week of March 10. Additional hours of daylight in the evening present more outdoor opportunities, which could have resulted in lower tune-in numbers…
Week of March 10 Evening News Ratings: All 3 Evening Newscasts See Week-to-Week Declines Read More »
ABC News’ Good Morning America remained America’s most-watched morning show for the second consecutive week. GMA expanded its total viewer lead over NBC News’ Today to 77,000, easily solidifying its win for the week of March 10. Unfortunately, all three morning shows posted lower numbers in total viewers and the advertiser-coveted demo of Adults 25-54,…
Week of March 10 Morning News Ratings: GMA Repeats at No. 1 in Total Viewers Read More »
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
Publicis integrates Adobe’s generative AI to scale up personalized content Read More »
The retailer has secured the exclusive option to adapt a nonfiction bestseller that profiles the women who shaped department stores.
Macy’s cracks into scripted TV as brand, entertainment converge Read More »
Doug McLennan, senior director of product management, Experian For a long time, data buyers enjoyed a small set of large-scale data marketplaces that offered a wide array of audiences, making it easy to load up on whatever they needed in one place. But as data strategies have matured, so have buyer expectations. Privacy regulations, signal
How data marketplaces are evolving to meet buyers’ expectations Read More »
Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, who Netflix refers to as members. Just hearing that “ta-dum” sound can elicit a “Pavlovian response” from viewers, AdExchanger Executive Editor Sarah Sluis said during a fireside chat with Netflix’s new VP of Advertising Nicolle Pangis.
Meet The Netflix Ad Suite, Introduced by Ads VP Nicolle Pangis Read More »
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign Read More »
Around 15 years ago, Taz Patel was slinging pop-under ads at Interclick before it was acquired by Yahoo. Now he’s head of advertising at Perplexity, the generative AI startup – valued at $9 billion – that’s angling to disrupt the search engine market and drink Google’s milkshake. It’s a very different vibe. “The thesis is
A Peek Behind The Curtain At Perplexity’s Nascent But Growing Ads Business Read More »
Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, making it smarter, more scalable and more effective. And the timing couldn’t be better, as marketers navigate a landscape increasingly shaped by privacy regulations and
The AI Leap In Contextual Advertising: Transforming A Legacy Solution Read More »
