AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs suspect that won’t be the case for long. Perplexity, ChatGPT and others may be holding off on the full-blown ad pitch but the economics say that will shift. GPUs, cloud computing, data pipelines, […]
CMOs say AI platforms’ low profile at Cannes won’t happen again Read More »
What’s holding back progress in cross-media measurement? Akhil Parekh, Chief Product Officer at Nielsen, explains what needs to shift to make it a reality. The post Akhil Parekh, Chief Product Officer, Nielsen on Cross-Media Measurement | Cannes 2025 appeared first on AdExchanger.
Akhil Parekh, Chief Product Officer, Nielsen on Cross-Media Measurement | Cannes 2025 Read More »
What’s holding back progress in cross-media measurement? Akhil Parekh, Chief Product Officer at Nielsen, explains what needs to shift to make it a reality. The post Akhil Parekh, Chief Product Officer, Nielsen on Cross-Media Measurement | Cannes 2025 appeared first on AdExchanger.
Akhil Parekh, Chief Product Officer, Nielsen on Cross-Media Measurement | Cannes 2025 Read More »
Ad budgets are shrinking, media is increasingly more fragmented, and advertisers face mounting pressure to stay competitive and accountable. Nielsen’s Matt Devitt shares how leveraging trusted data, AI, and competitive benchmarks can maximize attribution, optimize ad spend and create efficiencies. The post Nielsen’s Matt Devitt on Advertising Intelligence | Cannes 2025 appeared first on AdExchanger.
Nielsen’s Matt Devitt on Advertising Intelligence | Cannes 2025 Read More »
A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old open seating approach.
Southwest argues seating policy changes are NBD in cheeky new ads Read More »
Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As.
48% of creatives identify as neurodivergent: Here’s what the numbers say Read More »
Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers on their next trip.
Uber Advertising brings Ride Offers to international markets Read More »
As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key trends poised to shape the industry. 1. Unexpected Brand Collaborations Brands are increasingly forming unconventional partnerships that captivate audiences and expand reach. Examples include CeraVe teaming up with Michael Cera and…
Top digital marketing trends to watch in 2025 Read More »
Use AI-powered insights to protect your brand reputation, outsmart competitors, and craft a data-driven social media strategy that converts With billions of active users worldwide, social media is a treasure trove of insights into what your audience is thinking and feeling. But your organisation needs a fast and easy way to get those insights, make…
8 reasons to add social listening to your marketing stack Read More »
Like so many of us in this industry, I like to think that knowing how the proverbial sausage gets made leaves me less susceptible to advertising’s influence. Even still, there’s something about travel commercials – especially ones produced by tourism boards – that always make me want to pack up and go to whatever fun
How Visit Savannah Finds Its Target “Luxury” Traveler On CTV Channels Read More »
