Marketing

Generative AI advocates hype the technology’s ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The process of setting up curated private marketplaces (PMPs) for bespoke audiences and vetting what inventory gets included can be incredibly time-consuming and tedious for […]

Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, the NFL has consistently claimed at least 70 of TV’s top 100 telecasts, and 2024 saw record-setting viewership for major sports events like the Olympics and MLB World Series. While aligning with sports leagues or game content can

The Cannes Lions International Festival of Creativity has named Apple as its 2025 Creative Marketer of the Year. This is the second time the tech giant has received the honor, […]

Oracle is in advanced discussions with the White House about a deal to take over TikTok’s US operations. However, concerns remain about the role of the app’s Chinese founders, according to three sources familiar with the matter. Vice President JD Vance and national security adviser Mike Waltz are leading the negotiations on behalf of the…

“Have you ever clicked your mouse right here? You will.” So read the first-ever banner ad, placed by AT&T on HotWired.com, the online version of WIRED magazine, on October 27 1994. That simple message kicked off a whole new era in advertising, which rapidly evolved into the industry we know today, covering everything from search…

More Like The Shade Desk For years, The Trade Desk has been lionized as an untouchable titan of ad tech. But that narrative is shifting, Digiday reports. TTD’s failure to meet its Q4 revenue guidance opened a floodgate of criticisms against the company. And buyers are increasingly throwing shade at the platform’s new Kokai user

DoubleVerify has unveiled policy and product updates as part of its News Accelerator program to reduce the impact of keyword blocklists on publishers.  These developments come amid high-profile criticism of ad verification technologies in successive reports in recent months and, more recently, growing competition in the space.   DoubleVerify will now restrict keyword blocking to

The lines between a Hollywood celebrity and content creator are blurrier than ever, which is shifting the way agencies and brands approach influencer marketing. In the current marketing landscape, it comes down to prioritizing the partner and most effective brand ambassador, according to influencer marketing agency execs. While there might have been a clearer distinction

Nvidia GTC (GPU Technology Conference) 2025 is taking place this week in San Jose, Calif., and the giant chip manufacturer has unveiled a range of AI capabilities across a range of industries, with marketing companies like Accenture and S4 Capital’s Monks both showcasing their partnerships.  On Tuesday’s keynote, Nvidia CEO and founder Jensen Huang detailed