Marketing

The web is dying. Not the internet. That will endure. But the web as we have known it for three decades is on its way out. The ecosystem of interconnected pages, search-driven discovery and advertising-supported content is being systematically dismantled by the very companies that built it. As the Wall Street Journal reported this month, […]

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: “Yeah, But What’s Your Conversion Rate?” appeared first on AdExchanger.

DV360’s Empty Throne One juicy narrative in ad tech is the simmering rivalry between Amazon DSP and The Trade Desk. This comes despite (or perhaps partly because of) both companies’ disavowals of any such rivalry. “I don’t really consider them a competitor,” TTD CEO Jeff Green said about Amazon during the company’s earnings report last

As more ad dollars become digital dollars, brands are changing how they use more traditional marketing methods. Marketers at Coca-Cola’s Sprite have been relying on digital out-of-home (DOOH) to cut through the summer heat, for example. Alongside paid social activations on Meta, as well as online video and digital display units, the brand is running

Creators are increasingly turning to agentic AI to streamline communication with fans — saving time and money — but raising new questions for brands and influencer marketers. The term “agentic AI” refers to artificial intelligence tools that can autonomously pursue goals, take actions and make decisions without requiring constant human input. Unlike prompt-based AI tools like

To receive this daily Cannes briefing over email, please subscribe here. After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts — the industry seemed to settle on an unexpected but familiar note: optimism. That’s the Cannes trick after all. It’s

What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home cooks follow recipes hands-free. Hearst’s senior director of AI initiatives, Alexandria Redmon wanted a personal chef assistant — something she could talk to while cooking, without smearing her phone with batter. Using OpenAI’s GPT large

Subscribe: Apple Podcasts • Spotify Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year came to the Cannes Lions International Festival of Creativity looking for answers.  For Carly Carson, PMG’s head of integrated media, this year’s festival served as a temperature check for an industry in flux. As the book

Companies placing any form of content online have little choice but to allow AI scraping robots access to their media – text, images, video. That seems to be the accepted norm in 2025, and it’s a situation that the vast majority of digital marketers have accepted. Answers to questions like, “Who’s offering the best price…

Nexstar Media is the latest addition to a growing list of companies adopting agentic AI for their marketing services. On Thursday, Nexstar announced that its digital strategy will now use Media Cloud, Salesforce’s media CRM built on its agentic AI platform, Agentforce. Nexstar is the first to admit that today’s media landscape is overly fragmented