Marketing

This week’s Media Briefing looks at six publishers’ 2024 earnings reports and latest earnings calls to look at how their businesses fared last year, compared to 2023. The gist is, most of them saw advertising revenue rebound and subscriptions continue to grow year over year. Some publishers see a rebound in digital ads and subscriptions […]

It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end of Q2. And when it does, Ashish Chordia knows just what’s he’s gonna wear. A branded Alphonso t-shirt, which he’s been saving for over a decade for that very

Whoever coined the term about herding cats probably knew what it was like trying to get dozens of ad agency partners around the world to work together. Mark Zomick, Colgate-Palmolive’s senior product manager for global information systems, spent most of his career at agencies, including at GroupM and Zenith, before moving to the brand side.

We know what you’re thinking: Not another newsletter about ad tech and platforms.  Fair. There’s no shortage of industry updates flooding inboxes, all offering variations on the same headlines. But the Ad Tech Briefing is something different. This isn’t just a rehash of the week’s events. It’s a space where our reporters, led by Digiday’s

The UK’s Online Safety Act officially came into force on Monday, March 17, 2025, granting industry regulator Ofcom (the Office of Communications) extensive new powers to hold social media platforms accountable for illegal content. Under the legislation, technology companies have to take proactive measures to detect and remove harmful material or face penalties of up…

Meta is experimenting with AI-generated comments on Instagram, which will allow users to respond to posts without having to create their own. Some users have reported seeing a “pencil with a star” icon next to the comment section, which when tapped, suggests responses tailored to the post’s content. This feature could increase engagement by lowering…

The long-standing tug-of-war between marketing and IT for control over the MarTech stack has reached a pivotal moment. As businesses increasingly focus on creating hyper-personalised digital experiences, marketers have assumed a dominant role in shaping their technology ecosystems and now control 60% of MarTech purchasing decisions.  While this autonomy enables greater flexibility and speed of…

Happy birthday, Yahoo. The company, which was incorporated on March 2, 1995, turned 30 years old this month. But a lot has changed since 1995, which was also the first year that ads ran on the Yahoo site. Today, Yahoo has a full suite of advertising and targeting solutions, the revenue side of which is