The beverage sector’s in a tough spot right now. In the U.K., customers are drinking less and spending less, a combination that’s dragging on the performance of firms like Diageo, which just lost its CEO. Finding new customers is an imperative. Heineken U.K. has found one way around that problem — it’s been using a […]
Heineken is expanding the use of contextual targeting on its brand campaigns Read More »
Imagine that everywhere you look, you’re bombarded with ads for the same brand. Massive out-of-home ads downtown. Homepage takeovers on every major news site. Takeovers on Instagram pages. And then, 48 hours later – poof, the blitz is over. This might sound like a fever dream. But actually, that’s how Canadian CPG company Maple Leaf Foods
This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales Read More »
Marketing zippers is harder than you think; What should the new SEO be called? And TV-era consumer brands are all-in on influencers. The post TL;DR But Digital Marketing Has The Info; What’s ChatGPT Say? appeared first on AdExchanger.
TL;DR But Digital Marketing Has The Info; What’s ChatGPT Say? Read More »
Related Insights Business of TV Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars Read More Earlier this year, eMarketer predicted that year-over-year growth in U.S. CTV media budgets would reach 17%, surpassing $33 billion, with the acceleration in ad spend finally exceeding the increase in time spent with CTV
Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices Read More »
Last week, it was announced that The Trade Desk will join the S&P 500, replacing ANSYS. In a LinkedIn post, CEO Jeff Green underscored the scale of the achievement, stating that it was something he had not dared to dream about at the firm’s inception. For those who haven’t heard, the S&P 500 is a
Subscribe: Apple Podcasts • Spotify Connected TV may be the future of TV, but its primary ad product is pretty traditional: 15- and 30-second mid-roll spots that would look right at home on TV screens topped with rabbit-ear antennae. But that is changing — and needs to. “What people aren’t doing is understanding the rules
Brands’ pullback from diversity and equity marketing has hit marginalized creators directly in the pocketbook, four creators told Digiday. It’s no secret that the advertising world has moved away from DEI messaging in the wake of the 2024 presidential election. As brands from Target to Harley-Davidson scale back or remove their DEI programs in 2025,
Marginalized creators feel the financial sting of brands’ DEI pullback Read More »
Kaveri Camire, CMO, DXC Technology Marketers are living in an era of technological disruption — a pivotal moment that is challenging every business, department and executive to rethink what’s possible and prepare for what’s next. AI is affecting both work and society by redefining how people learn, adapt, generate ideas and make decisions. And it
How marketing’s next era will be powered by AI and human intelligence Read More »
The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.
JCPenney builds on promising brand push with ‘Back-to-It’ campaign Read More »
The company reported it had more than a dozen wins of material new business in the first half.
Publicis Groupe forecasts sunny H2 based on strong H1 new business gains Read More »
