Marketing

LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize.  Some saw fewer new advertisers and lower ad spend this Pride month compared to last year.  Execs at four LGBTQ+-focused publishers Digiday spoke to attributed the slowdowns and pullbacks to the current social and political climate.  Continue reading this article […]

Fragmentation was on the list of hot topics at Cannes 2025. Allison Schiff, Managing Editor of AdExchanger sat with MiQ’s Tom Richards to learn how MiQ is unifying the complex programmatic landscape for advertisers with MiQ Sigma, a conversational AI agent that transforms hours of manual work into moments of strategic insight. Discover how MiQ

With its sunny skies and vacation-y atmosphere, the Cannes Lions is a place of optimism, where the industry sees its woes through rose-colored glasses. Which means the uncertain global economic climate and the political landscape back in les États-Unis haven’t been emphasized. But discussions about AI – which is disrupting ad agencies, ad tech and

Charlotte Maines, Head of Fire TV, Alexa, and Tablets at Amazon, joins AdExchanger to discuss how AI is revolutionizing content discovery, advertising, and the connected home. From personalized recommendations to voice-powered engagement, she reveals how Amazon’s ecosystem is driving immersive brand experiences. Discover how AI and cross-device innovation are shaping the future of streaming and

Publishers need a lot of things. They need to collect more first-party data; they need their readers to authenticate; they need reliable, consent-based information to maximize their ad revenue. Easier said than done. The majority of people don’t subscribe and log into publisher sites; they hit a paywall and immediately bounce elsewhere with a click