Marketing

Agencies are updating more creator contracts with AI clauses and terms as clients raise brand safety considerations, according to three agency execs who spoke to Digiday. With the ongoing use of generative artificial intelligence in content creation and influencer marketing raising legal and practical considerations for marketers and creators, execs say they are hearing from […]

There’s nothing like a deadline to focus the mind. And there’s no better way to lose focus than by removing one. Just over five years ago, Google set out to sunset the use of the third-party cookies in its Chrome browser. The tech giant’s scheme provoked the ad tech industry to develop dozens of potential

New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie adaptation.

Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake. The post M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath appeared first on AdExchanger.

When Women’s History Month rolls around each March, awareness is raised to recognize women’s contributions and advocacy for gender equality. In case you missed it on your calendar, International Women’s Day was March 8, and this year’s theme was “Accelerate Action.” Considering the threat to women’s rights in the United States, the time to take

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: e(gg)CPM appeared first on AdExchanger.

Companies are now leaning toward slick, scripted video series ok TikTok. Plus, expect any future OpenAI ads to be less than traditional. The post TikTok Ads Get A Glow-Up; OpenAI Isn’t Open To Ads (Yet) appeared first on AdExchanger.

Two and a half years ago, Oren Schauble realized he didn’t understand content creation. At the time, Schauble was the svp of marketing for a toy company, Gel Blaster, and recognized that the traditional advertising toolkit wouldn’t cut it when organic social was “the future.” He decided to dedicate an hour a night — the