Marketing

The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.” Pichai’s use of the word “the company” is notable, though. Google’s total revenue grew by 14% to $96.4 billion in the quarter, and its net profit was

From one perspective, publishers are up a creek. Generative AI search is reducing the discoverability of their content, traffic is declining and no one – including Cloudflare – has figured out the best way to compensate publishers for their resulting loss in revenue. But that doesn’t mean sites are screwed. And kudos to Cloudflare for actually doing

The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app mobile game.

Most social platform spending comes from small businesses. And TV tech companies have been busy trying to make it easier for small businesses to apply the same tools – like data matching – they use on social media. The post How Local TV Advertisers End Up Using Blockchain-Based Data Onboarding  appeared first on AdExchanger.

Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and browser restrictions, client-side tracking – as in, collecting and tracking user behavior directly through a browser – has become a heck of a lot harder to do. Enter: Conversion APIs.

YouTube Usurps The June edition of Nielsen’s Media Distributor, Gauge, which ranks streaming and linear TV attention, has Netflix in the top three channels for the first time. The monthly report only tracks views in the US on a TV set. Despite its reputation as a top or essentially default streaming service in the US,

For the past few years, big brands and their agency partners have largely shied away from advertising on conservative channels, citing brand safety fears in ads showing up next to politically charged content. The tides, however, may be turning. In today’s highly polarized cultural stratosphere, marketers are toeing the line with a both-sides approach to

Google’s slow updates to Performance Max continues, offering just enough to suggest progress without ever fully handing over the keys to marketers. The latest addition, dubbed Performance Max Channel Performance, is the company’s attempt to address one of advertisers’ longest-running frustrations: not knowing where exactly their dollars are working across Google’s sprawl. Still being rolled