The FTC puts some odd stipulations on Omnicom-IPG; influencer marketing is the new normal; Google is cutting its smart TV group. The post Omnicom-IPG Gets The FTC Go-Ahead; Have Influencers Arrived? appeared first on AdExchanger.
Omnicom-IPG Gets The FTC Go-Ahead; Have Influencers Arrived? Read More »
CTV ad spend is up. CPMs? Not so much. Midway through the year, buyers and sellers say CPMs are sliding. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year. The reasons vary but the story is largely the same: more inventory, more buyers looking for performance and a
Why there’s a CPM slump in a growing CTV market Read More »
Subscribe: Apple Podcasts • Spotify Social platforms like TikTok and YouTube — which hates to be called a social platform, but I digress — are no longer the sole domains for creators. Streaming services have been loading up on creator-led programming, like Hulu with “The Secret Lives of Mormon Wives.” The reality show stars a
TV ad buying is increasingly driven by ad tech, as shown by activity during the 2025 upfront negotiations, where programmatic, CTV, and data-fueled pitches took center stage. This theme continued last week at the media industry’s flagship conference, Cannes Lions Festival of Creativity, with a slew of announcements at the glitzy affair underlining this shift
LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize. Some saw fewer new advertisers and lower ad spend this Pride month compared to last year. Execs at four LGBTQ+-focused publishers Digiday spoke to attributed the slowdowns and pullbacks to the current social and political climate. Continue reading this article
LGBTQ+ publishers grapple with a Pride Month ad spend slowdown Read More »
Fragmentation was on the list of hot topics at Cannes 2025. Allison Schiff, Managing Editor of AdExchanger sat with MiQ’s Tom Richards to learn how MiQ is unifying the complex programmatic landscape for advertisers with MiQ Sigma, a conversational AI agent that transforms hours of manual work into moments of strategic insight. Discover how MiQ
Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads.
Luxury brands face global, generational challenges, report says Read More »
The maker of soaps, shampoos and lotions has become well known for innuendo-laced ads starring “Euphoria” actor Sydney Sweeney.
Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men Read More »
As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V. O’Clock.”
How Liquid I.V.’s marketing supports its growth surge under Unilever Read More »
Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party?
How ditching Pride now could hurt brands later Read More »
