Marketing

Third-party ads are pricier, privacy rules tighter—smart companies are shifting to owned media.

The IAB Tech Lab hosted an event in New York City on Thursday on the topic of addressability in the “privacy era.” The Tech Lab’s CEO Tony Katsur delivered the opening keynote address, which I listened to while sipping free coffee supplied by Convene on Park Avenue and 46th Street. A lot of what he

In much the same way as Google decided not to kill off third-party cookies in Chrome, the company’s recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows. With the ad policy update, which came into force in February, Google has adopted a more lenient approach to how advertisers, vendors and

Could AppleTV+ be the next CTV platform to turn to ads in order to turn a profit? Plus, the bubble may have already burst on creators launching direct-to-consumer brands. The post AppleTV+ Has Negative Revenue; The Creator Economy Runs On Retail appeared first on AdExchanger.

As major platforms tighten their grip on attention within their walled gardens, leaving individual creators out in the cold, Substack is taking the opposite approach. According to one of its co-founders, the platform isn’t just invested in keeping creators on its turf — it’s rooting for their success beyond it. “We’re trying to build a

The streaming ad frequency issue would seem to be indomitable. Despite years of audiences and advertisers complaining about the same ad airing ad nauseam, the problem persists. But what if there were a way to address the issue? Better yet— OK, you can see where we’re going with this. There is a solution for the

It always helps to know you’re not alone in the challenges that you face — professionally, personally or otherwise.  Which is why, at Digiday’s numerous summits over the course of the year, our Town Halls are immensely popular with attendees.  So it was with the recent Digiday Media Buying Summit, held in Nashville March 12-14,

Subscribe: Apple Podcasts • Spotify Returning to work after maternity leave should be a transition, not a battle — but for many women, it’s anything but smooth. In this episode of our limited edition podcast Mom’s at Work, we explore the struggles of working mothers re-entering the workplace, especially in hostile or unsupportive environments. From

“Social as an audience driver is back.” That’s what Josh Awtry, svp of audience development at Newsweek, told Digiday after last Wednesday, when the publisher saw the most social referral traffic to its site on a single day in five years. Newsweek’s social referrals from all platforms are up almost 10 times compared to the