The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset.
Velveeta says ‘Respect the Drip’ for first major campaign in 2 years Read More »
Dentsu-owned media agency Carat wants to understand audiences better, and its solution is an introvert’s dream: cut down on human conversations and bring in the bots. On Thursday, Carat announced a partnership with Vurvey Labs (a portmanteau of “video” and “survey”), an agentic AI-powered research platform that uses short video surveys to quickly get insights about
Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life Read More »
The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, optimization and more.
VideoAmp builds momentum with Warner Bros. Discovery currency deal Read More »
Every April, something fascinating happens in the desert. Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it actually worked. This isn’t just a festival problem; it’s a reflection of our industry’s broken approach to measuring media effectiveness. And while it’s true, it isn’t
Busy Little Bees Amazon has quietly acquired AI-based wearable device maker Bee. “Quietly,” by the way, because the deal was only announced by Bee Co-Founder and CEO Maria de Lourdes Zollo in a LinkedIn post. Bee makes a $50 wristband infused with AI software that hooks up to an Apple app. It can be prompted
A Hive Of Activity; The Dogs Are Back In Town Read More »
This week’s Media Briefing looks at newly-created, AI-focused executive roles at publications like The Washington Post and Forbes, moves that reflect how news organizations are making the new technology a core part of their business infrastructures. The Washington Post and Forbes are the latest news outlets to elevate executives to AI-focused roles, centralizing oversight of
Sir Martin Sorrell has never lacked for sharp opinions. That’s expected from the architect of the holdco company era. But lately, his commentary has gone from reflective to biting. In recent months, he dismissed WPP’s consolidation efforts as a “disgrace”, lobbed shade at Omnicom for what he implied would be an overpriced acquisition of IPG
As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created Read More »
In creator marketing, disclosure has long been treated as optional by some influencers. Now, that loose approach may be catching up with them. A wave of lawsuits and watchdog scrutiny is digging into undisclosed or poorly labelled posts — and agencies are taking note. FTC guidelines for sponsored posts have been in place for years,
In creator marketing, loose disclosures are finally catching up Read More »
Last month’s Google core update was no cake walk for some publishers. Several publishers told Digiday that unlike the March Google core update — which had minimal effects on publisher search traffic — the latest one was the more typical, Google nail-biting rollercoaster regarding search referrals and rankings/visibility. Every core update can change how publishers’
With the influencer sector now reaching maturity, marketers across the board are prioritizing accountability and control in their approach to creator marketing. One symptom of that shift is advertisers launching or expanding affiliate creator programs. In the two years since Walmart launched its creator affiliate program in October 2023, the program has grown “exponentially,” according
Advertisers expand affiliate efforts as creator marketing matures Read More »
