It’s hard to deny that AI will have a larger part of media buying — even as marketers will stall, resist and negotiate every inch of the way. And who can blame them? The uneasy feeling that handing over control to AI, whether through Google’s Performance Max or Meta’s Advantage+ which each promised easier media […]
The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees prioritized technology-driven storytelling, strategic brand partnerships and immersive and interactive experiences. Snapchat and LEGO stand out in the Best Emerging Technology Campaign category for the pair’s redefined digital play with
The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.
JCPenney embraces social-first marketing with VaynerMedia hire Read More »
In February 2024, The Trade Desk (TTD) announced it was expanding its OpenPath direct-to-publisher supply connection to include CTV. But not every CTV publisher is eager to dive into OpenPath without seeing what it can do on the display side first. Warner Bros. Discovery (WBD) officially launched the solution last week, Marisa Crocker, VP of
Warner Bros. Discovery Turns On OpenPath For Web News, But Not CTV Read More »
Bob Lord is back in Agency Land and he’s in the mood to poke a few bears. “Bigger is not always better,” he says on this week’s episode of AdExchanger Talks, referencing the megamerger between Omnicom and IPG. It’s an interesting perspective for someone who worked at an agency holding company for more than a
Bob Lord Is A Holdco Skeptic Read More »
The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting and measurement alternatives in a privacy-centric world. But clinging to outdated notions of addressability means overlooking the broader needs of today’s modern media landscape. Advertisers need to think bigger, connecting the totality of the
Beyond The Cookie: How Connectivity Is Redefining Advertising’s Future Read More »
Head of Digital Jenn Volk explained how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.
Inside H&M’s digital relaunch and approach to multichannel experiences Read More »
Operating a genetic testing business is difficult. Plus, YouTube has become the biggest platform for podcast consumption. The post Not Quite Everything Is An Ad Network (Yet); The Unsocial Networks appeared first on AdExchanger.
Not Quite Everything Is An Ad Network (Yet); The Unsocial Networks Read More »
We want to hear from you. Take this quick five-minute survey to help Digiday learn how to make our products even better and you’ll be entered to win a $50 Amazon gift card. We’re a few months into the second Trump presidency and how CMOs are reacting has already been quite different from the first go around.
As ad spend in the fast-growing retail media network ecosystem continues to grow, marketers and media buyers are increasingly concerned about the transparency in negotiations, otherwise known as the joint business planning (JBP) process. In response, some advertisers are pulling their ad dollars and walking away from the negotiation table. Notably, there’s been executive dysfunction
