The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite.
Starry ties free soda to hot temps as extreme weather sways marketing Read More »
While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.
Streaming and sports marketing: Here’s what the numbers say Read More »
Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the company.
Albertsons names new top retail media executive Read More »
FC Barcelona is giving the beautiful game an AI-powered upgrade. Last year, the iconic football club started working with Qloo, a personalized recommendation and data enrichment startup, to better understand its global fanbase and optimize player performance both online and on the pitch. Popular apps or consumer tech like Spotify, Netflix and Expedia are no
YouTube has phased out its Trending and Trending Now pages, ending a feature that once showcased what was popular on the platform. The change took effect in July 2025 and changes how people discover videos on YouTube. Rather than promoting a single list of top content, the platform is leaning into AI-driven recommendations and genre-specific…
Trending is out—YouTube is now all about your interests Read More »
Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines. The post How Kidoodle.TV Keeps Inappropriate Ads (And Annoying Children’s TV Stars) Out Of Its AVOD Channels appeared first on AdExchanger.
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: No Scale For You! appeared first on AdExchanger.
Comic: No Scale For You! Read More »
Reddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan. The post How Reddit Gets Credit; The Substackers Going It Alone appeared first on AdExchanger.
How Reddit Gets Credit; The Substackers Going It Alone Read More »
In the midst of escalating culture wars, brands seem more careful than ever to avoid political pitfalls and anything that could be considered a PR crisis. But it’s a monumental task: The lines are increasingly blurring between culture and politics. Marketing messages are taking longer to craft as they wait for approval from corporate comms
Brands navigate political tightrope amidst heightened culture war risks Read More »
As evidenced all over the upfront marketplace, which is wrapping up in entirety either this week or next, sports was the main attraction for any network lucky enough to have it to sell, and a strong driver of advertiser dollars from media agencies looking to place their clients in content that delivers audiences. Any seller
