Marketing

We’re all familiar with user-generated content all over social media by now — but what about employee-generated content? Five B2B brands told Digiday that they are turning to their own employees to create and publish content as the new company “influencers,” to extend their reach and engagement beyond their brand social pages. Some of these […]

This week’s Media Briefing recaps what publishers had to say about referral traffic (which, spoiler alert, is as volatile as ever) during the Digiday Publishing Summit’s closed-door town hall sessions. Overheard at DPS Google tests removing news, TechCrunch and TheSkimm get sold, and more Overheard at DPS, referral traffic edition The volatility of referral traffic

From a $17.5M private jet to buying diamonds for Wiz Khalifa, these are the most outlandish revelations of a multi-week ADWEEK investigation into the beleaguered ad agency.

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.

The UK’s Information Commissioner’s Office has three strategic priorities in 2025 and, you guessed it, online tracking is one of them. The other two are children’s privacy and updating the commission’s guidance on AI and automated decision making. But “it’s a really big year for online tracking at the ICO,” said Florence Greatrix, the data

The astounding pace of retail media growth has taken over industry headlines in recent years.      And there’s still plenty of untapped potential to be realized. However, the next wave of the boom isn’t going to come from the same online corners as it has over the past five years. To continue delivering value to advertisers

The marketing technology (MarTech) ecosystem is evolving at an unprecedented pace, with strategic partnerships playing a crucial role in shaping the future of digital marketing. As brands strive to enhance customer experiences, improve personalisation and streamline automation, collaborations between leading MarTech companies are proving to be game-changers. These alliances are unlocking new capabilities, integrating powerful…

We all know it is difficult for participants in digital advertising to enter into contracts with every company to which they disclose personal information.  However, difficulty is no longer an acceptable excuse, especially after the California Privacy Protection Agency’s recent enforcement action against American Honda Motor Co.  That case highlights a critical compliance reminder for