Marketing

There’s understandable anxiety about generative AI handling tasks that people used to do. But just because someone is using generative AI to churn out marketing copy or creative doesn’t necessarily mean the results are any good. Like any other tool, knowing how to get the most out of a large language model takes time and

For over two decades, Google has served search results in essentially the same format: a ranked list of blue links that users scroll through to find relevant information. Now, Google’s AI search is challenging that fundamental approach with Web Guide, an experimental feature that doesn’t just find information – it thinks about how to organise…

A couple of weeks ago, regulators settled with health and wellness publisher Healthline over alleged violations of the California Consumer Privacy Act (CCPA) involving unauthorized user data sharing and opt-out failures. It’s a pretty big deal. At $1.55 million, the settlement with Healthline is the largest penalty under the CCPA to date, and it’s a

ChatGPT will google that for you; the Canadian TikTok shutdown gets real; and Elon’s crusage against media ratings organizations goes on. The post Is The ‘G’ For Google?; The Canadian Revolution appeared first on AdExchanger.

For as quickly as it has been adopted, generative AI is still largely considered the Wild West, especially when it comes to regulatory oversight. Last week, The White House unveiled its AI framework, that some marketers interpret as the administration taking a hands-off approach to AI regulation that could set a precedent for the ad

Sponsorships are considered one the most reliable ways for a brand to get in good with sports fans. But most marketers are in the dark about the real commercial impact of their partnerships with franchises, tournaments and broadcasters. The search for answers could help them justify more spending, or lead them further astray. According to

TikTok’s commerce play may be stalling but its search ambitions are only picking up speed.  Just over a week ago, senior product strategy lead at TikTok, Nathan Barbagallo posted on LinkedIn that the platform is seeking a sales leader to join the TikTok search ads team in New York.  The job spec for this role,

Today’s column was supposed to be an upfront marketplace wrap-up story — but the reality is, the market continues to trudge along, heading to the muggy summer’s cauldron called August. Although it’s happened before, it’s not usual for an upfront to linger this long. But then again, nothing feels usual anymore in the media landscape.

After years of scraping and stonewalling, Google is beginning to talk AI licensing with publishers. The shift has triggered a familiar mix of caution and resignation among media execs. They’ve seen this before: overtures of partnership that quietly lead to more platform control. The timing isn’t surprising. Amazon’s deal with The New York Times in