Marketing

On Thursday, iSpot announced the launch of a new solution, called Outcomes at Scale, that aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising. The post Paramount Helped ISpot Develop A Tool To Measure Outcomes On TV And Streaming appeared first on AdExchanger.

Although most consumers say customer service is pivotal in shaping their perception of a brand, less than half (45%) express overall satisfaction with the service they receive. This discrepancy highlights a significant opportunity for brands to enhance their customer service and foster greater loyalty. The Capgemini Research Institute’s latest report, ’Unleashing the value of customer service: The transformative impact…

The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the Google Cloud Platform, are investing heavily in their own ad tech and marketing verticals. But, funnily enough, ad tech vendors themselves tend to avoid the big public clouds, instead relying on their own servers and network hardware. In

The first few months of 2025 have seen a surge of M&A, particularly in the commerce and retail media category. But another deal caught my eye earlier this month, when the food-delivery app and restaurant tech company Wonder acquired Tastemade, a social-based and streaming media startup, for $90 million. Wonder is itself a physical restaurant

Daily Bread The Daily Mail provides an interesting case study on news monetization and readership.  The British publisher is touting that its digital subscription program – Mail+, of course – has now passed a quarter-million paying readers, writes The Press Gazette.  That’s pretty good, considering Mail+ launched in its native UK in 2024 and in

The injection of college sports creators into the U.S. influencer economy has permanently altered the way creator marketing and sports partnerships work. At this year’s March Madness tournament, you would be hard pressed to find a participating brand without a clutch of NIL (name, image, likeness) partners attached to its campaign. And four years on

It’s been just over a year since the BBC relaunched its website and app in March 2024 — and the company has been rewarded for its efforts with a significant traffic boost. The website update was part of the BBC’s ongoing efforts to become more accessible to a global audience, rather than its home market of

Meta is now in the principal-based buying business, putting its own twist on the hotly debated practice in talks with agency holding companies. The platform is feeling out holdco investment teams about a setup where they’d buy Meta inventory in bulk then resell it to clients at a markup, according to three ad executives with