Marketing

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the CPG and retail data analytics business founded by Are Traasdahl, who formerly founded and led Tapad through its acquisition by Telenor in 2020. On Wednesday, Crisp announced its acquisition of Cantactix, an in-store analytics company which […]

PayPal Ads SVP and GM Mark Grether joins Allison Schiff at Cannes 2025 to reveal how PayPal is leading a new category with financial media networks (FMNs). Unlike traditional retail or commerce media, PayPal Ads leverages its powerful “transaction graph” to deliver seamless, high-frequency campaigns across the open web. Grether discusses the recent launch of

Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business. Many of them have some kind of marketing mix model (MMM) in place, yet still rely almost exclusively on last-touch attribution (LTA) to optimize their

Cost Per Minimizing The CTV landscape is thriving. So why are CPMs going down? Per Digiday, although the CTV ad market in the US is reportedly poised to exceed $33 billion dollars this year, vendors have seen CPMs dip between 10% and 30% year-over-year, with the average nonpremium ad buy coming in below $30. What’s

This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine. The “You” in YouTube Let’s talk CTV in NYC Netflix’s traditional TV foray, Disney’s AI protections, YouTubers’ AI awakening and more The ‘You’ in YouTube A session titled “YouTube Decoded” featuring YouTube employees

As the ad industry barrels head first into AI for its efficiency, scale and automation, the topic of sustainability — or even the energy it takes to use AI — seems to be forgotten. Artificial intelligence has dominated conversations with marketers pouring over AI’s impact on creativity, media buying, productivity, staffing and everything else. AI’s impact on

This piece was first published by Digiday sibling WorkLife The AI revolution is happening at work whether people admit it or not. While leadership teams debate AI policies, employees are already using these tools, often in secret — and that can create an organizational blind spot that undermines innovation and oversight. That’s the word from Justin