Publisher ad ops teams often must wrangle campaign data from multiple different ad servers to get the maximum ad revenue yield. The pub tech SaaS startup Swivel wants to make that process much less manual and time-consuming with an AI-driven yield optimization tool designed by people who used to build ad servers. The company – […]
Four Guys Who Built Publisher Ad Servers Are Out To Fix Publisher Ad Servers Read More »
The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing user habits.
Sociable: Pinterest shares tips for aligning Pin listings with visual search Read More »
Melinda Spence, head of measurement and insights, Activision Blizzard Media At a time when audience attention is increasingly difficult to hold, brands that incorporate gaming into their omnichannel strategies enjoy a significant advantage. A robust omnichannel approach meets consumers where they are with consistent, relevant experiences across devices, platforms and touchpoints. Gaming aligns naturally with
Why omnichannel advertising needs gaming at its core Read More »
An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their loved ones.
LG continues positivity push with AI-powered ‘Radio Optimism’ Read More »
“Nothing Outshines a Blue Moon” features “Saturday Night Live” star Colin Jost and is part of a larger “Made Brighter” brand platform.
Blue Moon slices into comedy for first celebrity partnership Read More »
Meta is ramping up its investment in artificial intelligence by going after some of the most talked-about startups and people in the space. Reports say CEO Mark Zuckerberg has approached several AI companies for potential acquisitions, including Perplexity AI, Runway, Thinking Machines (co-founded by ex-OpenAI CTO Mira Murati), and Safe Superintelligence (SSI), started by former…
Zuckerberg bets big on AI with $14B stake and talent hunt Read More »
The chain worked with Netflix on a Subway’s Happy Place online hub that emulates the Zen zone Adam Sandler’s character enters when golfing.
Subway enters Happy Gilmore’s headspace with digital experience Read More »
The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the series’ latest season.
Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’ Read More »
In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its clear advantages – greater accuracy, compliance and customer insight – many enterprise brands have yet to fully unlock its potential. Why does the gap between the promise of first-party
Why First-Party Data Still Isn’t Delivering – And What Brands Can Do About It Read More »
The world of agentic AI commerce is booming right now. PayPal, Amazon, the big credit card companies, Walmart and more are in on the trend and purportedly believe it’s not a trend at all, but the future of shopping. Although it’s not just global behemoths. New Generation AI, a startup founded last year, is looking
Agentic Commerce For All Read More »
