Marketing

Advertisers are looking again at the use of probabilistic data for audience targeting, and, in some cases, are seeing it as a potential solution to addressability concerns. It’s the latest installment in marketing’s tug of war between precise targeting and broad reach — and an indirect consequence of third-party cookie deprecation. “It’s not an either-or […]

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Direct-sold ads continue to be the dominant source of publishers’ revenue as we move out of the first quarter of 2025 — which is consistent with past years. But other revenue sources are gaining in importance as publishers diversify

Brands that are closely tied to public figures are tricky. If a public figure does something that changes the public’s perception of them, be it positive or negative, perception of their brand often follows. This looks to be the case for Tesla: Elon Musk has become a polarizing figure given his role in President Donald

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social commerce. 

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and center for the fourth consecutive time at the fourth-annual IAB PlayFronts, the trade organization’s dedicated event for the growing gaming ad channel,

Adlook, a global media tech company specialising in digital advertising solutions, have revealed the findings of an eye-opening study on the reliability of socio-demographic targeting — grouping audiences based on a combination of social and demographic traits, like age, gender, income, and lifestyle — in digital advertising. The results reveal major flaws in traditional socio-demographic…

Nick Rees, associate director of customer success, publishers, Wunderkind In the modern digital advertising landscape, publishers are inundated with tools, vendors and evolving industry standards that claim to improve performance. However, many struggle to translate these solutions into meaningful business outcomes.  The key to navigating this complexity isn’t adopting the latest technology — it’s forging

As of today, the first creator-owned account has reached a following of over one million on Fortnite Creative. The milestone could spur more marketers’ interest in working with Fortnite creators and seeing Epic Games’ popular battle royale video game as a platform for both creators and the brands looking to reach their audiences. The Fortnite